The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 14 February 2002. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes:… Continue reading ABC Jul – Dec 2001 Music Titles
Internet penetration across Europe may have reached a plateau, according to a European Commission report – eEurope 2002 – released this month. Internet penetration in European households rose from 18% in March 2000 to 28% in October 2000, 36% in June 2001 and reached 38% by December last year. This suggest that the rapid take-up… Continue reading European Net Penetration May Plateau Below US, Finds EC
By the end of 2003 brands will be able to send SMS adverts containing sound and moving images, according to global youth marketing consultant Vijay Anand.Speaking at the SMS 2002 mobile marketing conference yesterday, Anand said that Multi-Media Messages (MMS), capable of carrying video streams, digital photos and MP3-style sound files to consumers’ mobile phones,… Continue reading SMS To Offer More To Advertisers
Independent market analysts Datamonitor have predicted a 59% increase in text messaging today as people use the increasingly popular medium to send Valentines greetings, with 67 million messages expected instead of the normal daily average of 42 million.Over 70% of the population is now thought to have mobiles, and while text messaging is popular across… Continue reading SMS SWALK 4 Valentines Day?
After 5pm today the concurrent release of ABC’s consumer magazine figures for the period July and December 2001 will be available to subscribers in MediaTel’s Press database. During Friday 15 February NewsLine will feature a series of sector reports based on these figures. The following notes refer to the criteria used to compile these reports:The… Continue reading Important Notes: ABC Jul-Dec 2001
Capital Radio and UBC Media Group have announced the formation of a joint venture to develop digital radio data services in the UK. Capital owns regional and local digital radio licences and UBC controls data capacity on the digital multiplexes owned by the MXR consortium. Under the terms of the new venture, Capital and UBC… Continue reading Capital Radio And UBC Team Up To Push Digital Radio Multimedia Content
Regional press display advertising expenditure increased by 4.9% year on year during 2001, according to encouraging figures released by the Newspaper Society. According to the figures, produced with AC Nielsen MMS, spend by the top 20 brands was up 19.3% year on year, and by the top 20 advertisers 7.3%.The overall increase in advertising expenditure… Continue reading 2001 Regional Newspaper Adspend Up 4.9%
French advertising group, Havas, has posted a 24.9% increase in revenues and net new billings worth E2.1 billion for the year ended December 2001. The final quarter of the year saw the group – the world’s fifth largest advertising network – pick up E600 million of new business, up from E400 million in Q3. New… Continue reading Havas Revenues Strong, Global Outlook Remains Cautious
Washroom poster contractor Hi-Tech Solutions is to tap into the large number of people who go to pubs to watch football matches by offering advertisers a series of World Cup 2002 packages.The packs, which will consist of 1,200 washroom poster panels, will only be in pubs where there is a live link sports screen and… Continue reading Hi-Tech Hoping For World Cup Washroom Winner
Media stocks reacted positively to the full-year results posted by French advertising group Havas this morning, with WPP, Aegis and United Business Media (UBM) all showing strong gains. Havas posted a 24.9% rise in revenues for the year to December and despite a cautious outlook from chairman Alain de Pouzilhac, shares in WPP had rallied… Continue reading Media Shares Boosted By Havas Results
