More Industry News articles

Listening to internet radio showed strong growth during 2001, with the UK’s Virgin Radio London the second most listened to station, according to data from MeasureCast released this week. Virgin was not surveyed for the whole year, however, and early January data suggest that the station takes the spot as the most listened to on… Continue reading Virgin Radio Leads Internet Stations Listening, According To MeasureCast

Mobile Marketing agency 12Snap is launching what it claims to be Europe’s largest retail-based SMS advertising campaign to promote the launch of Monsters Inc. at cinemas across the UK.The campaign, which is being carried out on behalf of McDonalds, Disney and PIXAR, begins on 8 February and will run for four weeks in 1200 McDonalds… Continue reading 12Snap Launches Monster SMS Campaign

It is the beginning of the end for conventional telecommunications networks, as consumers are increasingly turning from the use of secondary telephone lines toward cheaper wireless services and the increasingly available broadband networks. This is the finding of a report from Forrester Research released this week. However, whilst the change may be coming, it is… Continue reading The Beginning Of The End For Conventional Phone Communications?

ITV demanded £80m a year from BSkyB for the right to distribute its ITV Sport channel on the Sky digital platform, according to BSkyB’s chief executive, Tony Ball.Ball told a House of Commons committee yesterday that BSkyB had been close to finalising a deal to carry the ITV Sport channel weeks ago, but that ITV… Continue reading Sky Names ITV Sport Carriage Price

Shares in satellite broadcaster BSkyB fell heavily yesterday to close trading down 45½p, or 6.3%, at 673p. The heavy trading was prompted by reports that the company’s interim financial results, which are released next Friday, may show a declining rate of subscriber growth, along with a heavy write-off on Sky’s investment in Premiere, the pay-TV… Continue reading Sky Shares Plummet Despite Forecasts Of ‘Solid’ Interims Next Week

Guardian Unlimited has unveiled the first stage in its plan for subscription based content with the launch of a paid-for SMS alert service.From this week Orange, BT and Vodafone mobile phone users will be offered news, media, politics and football SMS updates from the Guardian unlimited website. Subscription to the service is free and users… Continue reading Guardian Unveils Paid For SMS Alerts

Taxi Media has secured a six-month deal with Unilever Bestfoods UK to promote its Marmite brand throughout London.The campaign, which was bought by Blade and planned by Concord, will run from 2 February to coincide with the Marmite’s 100th birthday. 33 fully liveried taxis will carry pictures of the Marmite jar along with the slogan… Continue reading Taxi Media Spreads Marmite Over London

The ASA has upheld complaints against Richard Desmond’s Daily Express for confusing readers on two separate occasions with “misleading” front-page ads.In the first case readers claimed to have been mislead by a front-page flash offering cheap flights to the USA “for every reader.” The terms and conditions of the offer were printed on page 47… Continue reading Express Pulled Up On Misleading Ads

Smartlogik and Telewest were the worst performers in yesterday’s rather gloomy media market. The former saw shares slump by 40% to close at žp, while the latter fared slightly better with stock dropping 22.95% to finish at 35źp, a loss of 10˝p on the day before.GWR, which issued a trading update last week revealing falling… Continue reading Sharewatch

ITV’s director of channels, David Liddiment, admitted at the launch of ITV1’s winter schedule in November that BBC1’s recent ratings successes were posing a threat to the nation’s “most popular channel.” – Just over a month later BARB figures for 2001 showed that for the first time in over 40 years BBC1 had beaten ITV1… Continue reading Feature: Playing The Ratings Game