The Internet Advertising Bureau (IAB) has unveiled its latest round of standards for interactive media, which is to be released in 12 parts during 2002.Danny Meadows-Klue, chairman and chief executive of the IAB, explained why he felt the programme, named “The Daddy of all Standards Part II” was needed: “Standards are critical to the success of… Continue reading IAB Launches “The Daddy” In Internet Standards
The Wireless Group has begun testing a new wristwatch audience measurement device which it claims will provide a more accurate picture of exactly which radio stations people listen to.The device is completely portable and works by recording the radio frequency that listeners are tuned in to. The Wireless Group’s chairman, Kelvin MacKenzie, claims that the… Continue reading TWG Tests New Radio Measurement Device
The substantial deployment on internet video on demand (VOD) services in the US will not occur until 2005, according to report released this month by GartnerG2. Web-based video on demand is very much being hyped as the next major development in broadband entertainment services in the US. Nevertheless, GartnerG2 predicts that its success is a… Continue reading Internet Video On Demand Success A Long Way Off, Says GartnerG2
Emap Advertising has indicated its commitment to including New Media as part of its cross media offering, with the announcement that Jane Kesley, director of cross media, is to take on the responsibility for New Media sales with immediate effect. Bruce Daisley, previously sales manager, will become sales director for online, stepping into the shoes… Continue reading Emap Adds SMS To Cross Media Mix
Below are long-term commercial radio revenue and total advertising forecasts from the Advertising Association (AA), as reported by the Radio Advertising Bureau (RAB). The AA has produced a high and low option for the predictions, as shown. Radio’s share of advertising is expected to break the 5.0% barrier around 2009, in both the high and… Continue reading Long Term UK Commercial Radio Revenue Forecasts
The Joint Industry Committee for Web Standards (JICWEBS) has agreed a set of metrics to make email publications as accountable as magazines and newspapers.JICWEBS claims that the new metrics will ensure the “quantity and quality” of all email publications, which from now on will be subject to ABCe audit standards. The move is the latest… Continue reading JICWEBS Agrees Email Standards
The Financial Times is launching a new weekly tabloid supplement for the fund management industry called FTfm.The supplement, which launches on 4 February, will be distributed with the FT on Monday’s and will feature news, analysis and market trends. The FT‘s sales manager, Jeremy Baulf, said: “We have always offered comprehensive coverage of this industry… Continue reading FT To Launch New Weekly Supplement
News International has called on the Government to reform the media ownership regulations claiming that the current system is “highly discriminatory” and “too rigid to allow organic growth.”In its response to the DCMS’s consultation on media ownership rules, which currently prevent any newspaper owner with more than a 20% share of the market from owning… Continue reading News International Calls For Ownership Law Reform
Cable company NTL has confirmed that it has appointed a number of banks and brokers to undertake a recapitalisation of the company in order to reduce debt. Credit Suisse First Boston, JPMorgan and Morgan Stanley will advise the broadband cable group on a recapitalisation structure and reduction of its $12 billion debt burden. CEO Barclay… Continue reading NTL Confirms Recapitalisation Moves
It was a day of mixed fortunes for radio companies in yesterday’s media market following the release of the latest RAJAR data.Capital, which saw the weekly reach of its flagship London station Capital FM increase by 1.7% during the period ending December 2001, saw shares fall 1.85% yesterday to close at £6.63, a loss of… Continue reading Sharewatch
