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Regional press advertising data, by category, for 2001, as compiled by ACNielsen MMS and the Newspaper Society, are shown below. In total, regional press showed a 4.9% increase in display ad revenue over 2000, a very strong performance as against the media sector average, which was in decline. Regional press is the second largest advertising… Continue reading UK Regional Press Revenue Grows 4.9% In 2001

Although wireless operators and suppliers are investing heavily in wireless data services, by 2006 mobile voice services will still represent the major part (over 67%) of the $460 billion total mobile services revenues generated by 1.1 billion users in Europe, Asia-Pacific, and Latin America. These and other findings were released under the Yankee Group‘s new… Continue reading Voice Will Dominate Mobile Revenues Despite Data Services Investment

IPC has confirmed that the year-old InStyle magazine is to move to the IPC Southbank stable. The title has been published from launch by Time Life Entertainment, but became legally part of IPC after AOL Time Warner took the company over last year (see AOL Buys IPC Media For £1.15bn).The AOL/Time Warner takeover also meant… Continue reading InStyle Moves To IPC Southbank

According to a new global forecast from the Yankee Group, by 2003, more than half of the broadband revenues in the European, Asia-Pacific and Latin American regions will be come from the Asia-Pacific, but the trend will veer toward Europe in 2006, with 51% of broadband access revenues originating on the continent by that time.… Continue reading Asia-Pacific To Lead Broadband Revenues With Europe Catching, Says Yankee Group

Week on week analysis reveals that Telewest was the worst performer in last week’s media market. Shares fell 40% week on week to close at 18p, following speculation that the cable operator would be forced to restructure its debt because of a lack of funding.At the other end of the scale the best performance in… Continue reading Sharewatch

There is a strong interest among UK digital TV subscribers in sending and receiving messages such as voicemail, short messages (SMS), email and instant messaging on their TV sets, according to research conducted by Continental Research on behalf of Comverse. The findings indicate a large potential for TVUM (unified messaging over TV), says Comverse. The… Continue reading UK DTV Customers Would Pay For TV Messaging Services, Finds Comverse

The IPA has released its fourth quarter Trends in Television report for 2001, which shows that patronage for all major terrestrial TV channels is continuing to decline, whilst non-terrestrial channels now achieve an average weekly patronage of around 40%, compared with 31% two years ago.The report shows that ITV’s share of viewing remained static during… Continue reading IPA Report Shows TV Viewing Continues To Decline

The BBC has pulled out of negotiations for the terrestrial TV rights to The Simpsons after Channel 4 and Channel 5 allegedly bid seven times more than the price currently being paid by the BBC.A spokesman for the corperation today confirmed that Jane Root, controller of BBC2, had walked away from negotiations following “vastly inflated… Continue reading BBC Says Doh! Over Simpsons Rights

TV viewing levels across all “key audiences” are increasing, according to the latest data released by BARB.Figures generated by the new ratings system show that the overall average hours of viewing for the week ending 10 February was just over 25˝ hours per person. BARB claims that this is the highest viewing level of the… Continue reading BARB Data Shows Viewing Increase

An SMS advertising campaign created by Flytxt helped Cadbury to enjoy a near record year in terms of profits and generated around 4 million responses in a two week period, according to Flytxt’s vice president of business development, Pamir Gelenbe.Speaking at the SMS 2002 mobile marketing event Gelenbe announced that the campaign, which invited consumers… Continue reading SMS Campaign Boosts Profits For Cadbury