The BBC has pulled out of negotiations for the terrestrial TV rights to The Simpsons after Channel 4 and Channel 5 allegedly bid seven times more than the price currently being paid by the BBC.A spokesman for the corperation today confirmed that Jane Root, controller of BBC2, had walked away from negotiations following “vastly inflated… Continue reading BBC Says Doh! Over Simpsons Rights
TV viewing levels across all “key audiences” are increasing, according to the latest data released by BARB.Figures generated by the new ratings system show that the overall average hours of viewing for the week ending 10 February was just over 25˝ hours per person. BARB claims that this is the highest viewing level of the… Continue reading BARB Data Shows Viewing Increase
An SMS advertising campaign created by Flytxt helped Cadbury to enjoy a near record year in terms of profits and generated around 4 million responses in a two week period, according to Flytxt’s vice president of business development, Pamir Gelenbe.Speaking at the SMS 2002 mobile marketing event Gelenbe announced that the campaign, which invited consumers… Continue reading SMS Campaign Boosts Profits For Cadbury
Electronic gambling revenues are forecast to reach $14.5 billion by 2006, according to a new report from Informa Media Group. The Electronic Gambling Report makes this forecast providing legislature does not change dramatically. Internet gambling, for example, will remain an offshore activity for punters in the US and Japan and no interactive TV or legal… Continue reading Global E-gambling Will Be Worth $14.5 billion By 2006, Says Informa
Maiden’s Transvision screens at Victoria and Waterloo railway stations were included in a Valentines Day promotions package which is to be first of several themed bespoke campaigns using the medium to be offered this year.The Valentines Day package was created for Muller yoghurt, and involved creative being shown on the Transvision screens for the week… Continue reading Transvision Fills Stations With Muller Love
The current technology downturn notwithstanding, the Yankee Group predicts robust growth in web-hosting revenues in the international markets of Europe, Latin America and Asia-Pacific (including Japan). Recently released forecasts project the three regions’ combined revenues for shared hosting, dedicated hosting and collocation to grow from $3.3 billion in 2001 to $14.5 billion in 2006, a… Continue reading Robust Growth Predicted For Web Hosting Revenues, Despite Technology Downturn
The number of subscriptions to the internet increased by 11.5% between January and December 2001, according to the latest Index of Internet Connectivity report from the Office Of National Statistics (ONS).According to the report, the number of subscriptions to internet service providers (ISPs) has increased in almost every month since January 2001, the only exception… Continue reading Internet Connectivity Increases
Liberty Media’s agreed E5.5 billion deal to acquire six cable franchises from German media group Deutsche Telekom looks set be approved by the country’s Government, despite speculation that it might be blocked on competition grounds (see Liberty Media’s Deutsche Telekom Cable Deal Hits Regulatory Snags). The German Cartel Office is known to be concerned that… Continue reading German Government Set To Allow Liberty’s Cable Acquisition
Regional press advertising data, by category, for 2001, as compiled by ACNielsen MMS and the Newspaper Society, are shown below. In total, regional press showed a 4.9% increase in display ad revenue over 2000, a very strong performance as against the media sector average, which was in decline. Regional press is the second largest advertising… Continue reading UK Regional Press Revenue Grows 4.9% In 2001
Although wireless operators and suppliers are investing heavily in wireless data services, by 2006 mobile voice services will still represent the major part (over 67%) of the $460 billion total mobile services revenues generated by 1.1 billion users in Europe, Asia-Pacific, and Latin America. These and other findings were released under the Yankee Group‘s new… Continue reading Voice Will Dominate Mobile Revenues Despite Data Services Investment
