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Cable company NTL has confirmed that it has appointed a number of banks and brokers to undertake a recapitalisation of the company in order to reduce debt. Credit Suisse First Boston, JPMorgan and Morgan Stanley will advise the broadband cable group on a recapitalisation structure and reduction of its $12 billion debt burden. CEO Barclay… Continue reading NTL Confirms Recapitalisation Moves

Pearson announced yesterday that it has completed the sale of its 22% stake in European broadcaster, RTL Group, to Bertelsmann AG, as previously announced in December last year.Following the deal, Marjorie Scardino, chief executive officer of Pearson, and John Makinson, finance director at Pearson, will resign as non-executive directors of RTL Group.The sale was completed… Continue reading Pearson Completes Sale Of RTL Stake To Bertelsman

Global market information company, Taylor Nelson Sofres (TNS), has agreed to acquire the broadcast division of BMC News and will combine the division’s activities with those of TNS Tellex. The value of the acquisition was not disclosed. The merged entity will be one of the UK’s leading broadcast monitoring specialists and will build on the… Continue reading Taylor Nelson Acquires TV And Radio Monitoring Business

BARB has defended its new TV ratings system after rival research showed that over 3 million viewers might have been “lost” from an episode of Coronation Street.The research, commissioned by media agency Carat, showed that 14.5 million viewers watched an episode of Coronation Street shown on Friday 25 January, 3.3 million more than the 11.2… Continue reading BARB Defends New Ratings System

Emap Advertising has indicated its commitment to including New Media as part of its cross media offering, with the announcement that Jane Kesley, director of cross media, is to take on the responsibility for New Media sales with immediate effect. Bruce Daisley, previously sales manager, will become sales director for online, stepping into the shoes… Continue reading Emap Adds SMS To Cross Media Mix

There has been much talk in the advertising community recently about the threat to television advertising revenues from personal video recorder (PVR) technologies, such as Tivo. These digital recorders are able to hold large of amounts of programming on hard disk and can ‘learn’ which types of programme the viewer would like to have recorded.… Continue reading Insight Analysis: Should Advertisers Fear Digital Video Recorders?

Advertising agency Publicis is claiming to have created the first fully interactive TV ad that allows viewers to alter the content of the commercial within the broadcast stream.The 60 second ad, which has been created for homeless charity, The Depaul Trust, allows viewers to select a choice of narrative at set points within the commercial… Continue reading First Fully Interactive TV Ad Unveiled

The BBC is launching its first digital radio station, Five Live Sports Extra, on 2 February and plans to roll out a further four digital radio stations over the next year.Five Live Sports Extra, which was given the go ahead by the Government last year (see Government Says No To BBC3), is intended to compliment… Continue reading BBC To Launch Its First Digital Radio Station

BARB has said that ATR, the contractors supplying its data, have resolved the problems that led to the “regrettable” delay in the release of viewing figures earlier in the month.BARB’s chief executive, Caroline McDevitt, said: “We are confident that the teething problems of recruiting and installing a new and much larger panel have been resolved.… Continue reading BARB Resolves Data Problem

Casino-on-net was the top online advertiser for men during December 2001. The online gambling site gained exposure among 4,149,000 individual male users throughout the month and achieved 27.9% reach of the total at-home internet universe. Amazon.co.uk held on to a strong mid-table position and was the fourth most popular online advertiser for men during December.… Continue reading New Media Round-Up