BlowUp Media has signed a deal with Thistle Hotels allowing it to use the group’s properties as giant advertising sites.The three-year contract covers all of Thistle’s 56 properties in the UK, providing BlowUp with the same number of sites. BlowUp will be responsible for installing and maintaining the posters and Thistle will receive a percentage… Continue reading BlowUp Signs Deal With Thistle Hotels
Dell.com, was the top online advertiser during October gaining exposure among 6,134,000 individual at home users. The corporate communications site commanded 41.6% digital reach of the total UK internet universe and averaged 7.9 page impressions per user. Freshstartloans.co.uk ousted Yahoo.com to become the sixth most popular online advertiser during October, the site was visited by… Continue reading New Media Round-Up
Leicester could become a testbed for subsidised digital radio if Emap’s application to the Radio Authority for the local digital radio licence is accepted. The company proposes making digital radio sets available for £49 if the bid, its first in an area where it does not run the local incumbent analogue radio service, is successful.Shaun… Continue reading Emap Proposes Subsidised Digital Radio
ITV’s deal with BSkyB to secure carriage on Sky’s Digital service is thought to be costing ITV £13m. Neither party would comment on the figure today, which is thought to have been the major sticking point in the long-running negotiations which led up to yesterday’s agreement (see Digital Truce For ITV And Sky). The money… Continue reading £13m Price Tag Put On ITV’s Sky Carriage
Hamish Pringle, director general of the IPA, was heard on Radio 4 yesterday defending advertising from accusations that it caused depression and exploited vulnerable people.Taking part in the consumer discussion programme You and Yours, Pringle came up against Oliver James, clinical psychologist and Tony Cook, co-founder of the GetEthical website. James claimed that, among other… Continue reading Pringle On Air: “We Are All Tribal”
Following its decision last week to axe six titles including Women’s Journal (see IPC Closes Six Magazines), IPC has announced that it is to increase the frequency of Now spin-off Now Star Style and make it a regular stand-alone brand.The magazine, which includes includes features on celebrity hair, beauty, accessories and interiors was originally launched… Continue reading Now Celebrity Spin-off Goes Quarterly
Cinema admissions saw a year on year fall of 3.9% to 13.4 million during October, but the Cinema Advertising Association is said to be confident that admissions for the year as a whole could reach 150 million, the highest since 1972. The success of the opening weekend of Harry Potter this month seems to support… Continue reading Cinema Set For Record Year, Despite October Falls
Capital Radio has announced a shift in its investment plans which will see a drop in funds for interactive ventures and an increase in money going to digital radio. Expected spend on digital radio is set to increase by a third, from the £3.0 million spent in 2001 to £4.0 million in the new financial… Continue reading Capital Shifts Invesment From Online To Digital
ITV has signed a long-awaited agreement with Sky Digital for carriage of ITV1 and ITV2 on Sky Digital. ITV1 is to launch immediately on the Sky platform’s channel 103, while ITV2 will launch in the next few days on 226.More details to follow…BSkyB: 020 7705 3000 www.sky.com ITV Digital: ITV Digital: 0808 100 0101 www.itv-digital.co.ukSubscribers… Continue reading ITV Signs Digital Carriage Deal With BSkyB
Almost 40% of British adults now have home internet access and six service providers each control more than 5% of this total subscriber base, according to data from Forrester Research released today. The research company says that the penetration of home Net access has risen from 32% of adults to 40% in only the last… Continue reading Britain’s Home Internet Access Reaches 40% Of Adults
