MediaTel clients warmed up for the party season on Friday when they came to our Regent Street offices to celebrate the launch of the MediaTel Group brand and help celebrate the company’s 20th birthday.Managing director Derek Jones welcomed representatives of media companies which use MediaTel services. Introducing the new group site, he also announced the… Continue reading Party Time At MediaTel Group
A last minute rush by advertisers to buy television airtime is currently taking place in the US, as marketers attempt to make the most of improving consumer confidence and spending predictions with pre-Christmas promotions. According to an analysis by Jack Myers Report, advertisers are off-loading remaining budget that had previously been put on the side… Continue reading US Marketers Push Up Pre-Christmas Spend, But New Year Outlook Remains Gloomy
ITV signed a deal with BSkyB last week securing carriage of ITV’s channels on BSkyB‘s digital platform (see Digital Truce For ITV And Sky). ITV partners, Carlton and Granada, saw shares fall in week on week analysis, the former was down 6.96% to finish at £2.30ž, a loss of 17źp on the week before, while… Continue reading Sharewatch
Digital radio receivers will be available for less than £100 by the middle of next year, according to radio operator GWR Group. The company’s Digital One subsidiary has developed the technology in partnership with Imagination Technologies. The new processor chips, especially designed to bring down the cost of digital radios, will be available in a… Continue reading Insight Analysis: Radio Companies Push Cheap Digital Receivers
There’s no getting away from it: Sport and TV need each other. But how have a load of men in silky shorts chasing a ball managed bring a whole digital TV platform to its knees? Or should that be, how has the success or lack thereof of a marketing campaign based around a knitted monkey… Continue reading NewsLine Column: TV’s Own Goal
Over 50% of companies that currently advertise on the internet plan to increase their online advertising budget over the next year, according to a new study published today by ISBA.The study, carried out by research company Arc, shows that 70% of brands now advertise online and only 12% expect to see their investment in internet… Continue reading Investment In Online Advertising Set To Grow
Chrysalis Group and 365 Corporation are to merge their internet content business into a newly-created company in order to cut costs and move closer to profitability, the two groups have announced this morning. Chrysalis operates the Rivals.net sports content website and 365 Corp produces a number of sports-related sites such as Football365 and Cricket365. The… Continue reading Chrysalis And 365 Merge Sports Website Businesses
Digital media is effective in creating brand awareness among 18-24 year olds, according to research carried out for Translucis, the ambient company that runs a network of plasma advertising screens in pubs and clubs.The research, conducted by youth agency 2CV, measured the effect of digital media campaigns on over five hundred 18-24 year-olds and found… Continue reading Translucis Turns On 18-24 Year Olds
In today’s consultation document on media ownership, culture secretary Tessa Jowell inferred that the 20% rule which currently governs cross media ownership may remain and may yet be extended to cover all media markets. Driven by the belief that “the existing media ownership rules are outdated, inconsistent and not flexible enough to respond to the… Continue reading Cross Media Ownership Rules To Stay, Says Jowell
1.2 billion text messages were sent in the UK during October this year, an increase of almost 50% on the same period last year, according to the latest figures from the Mobile Data Association (MDA), and growth is expected to continue.Speaking at the New Media Age Congress, Mike Short, chairman of the MDA, confirmed that… Continue reading Text Messaging Booming, Says MDA
