News International is reviewing its marketing strategy for the Times after Rupert Murdoch admitted that earnings at the newspaper were below expectations.Murdoch told shareholders earlier in the month that the group’s UK newspaper business, which includes the Times, The Sun, and the News of the World, was suffering as a result of the advertising downturn… Continue reading Marketing Strategy Reviewed At The Times
According to press reports this morning WPP may engage in a legal challenge to overturn the decision of the Takeover Panel with regards to the attempted withdrawal of its bid for Tempus (see Takeover Panel Rules Against WPP). WPP chief executive Martin Sorrell is to face the full panel this week in order to put… Continue reading WPP May Consider Legal Action Over Tempus Bid
According to press reports this morning WPP may engage in a legal challenge to overturn the decision of the Takeover Panel with regards to the attempted withdrawal of its bid for Tempus.WPP chief executive Martin Sorrell is to face the full panel this week in order to put WPP’s case for wanting to withdraw the… Continue reading WPP May Consider Legal Action Over Tempus Bid
US online advertising is forecast to grow by 12% in 2002, to $5.3 billion, according to Myers Reports data compiled in August. Online joins local cable advertising as the only two media that are now expected to increase “in a year that is now shaping up to be even worse than 2001.” Jack Myers notes… Continue reading Online Companies Provide ‘Role Model’ In Difficult Economy, Says Myers
Online shoppers will spend a record $9.9 billion in the US during the upcoming holiday season – a rise of 43% on the $6.9 billion spend of the previous year, according to forecasts from Nielsen//NetRatings. The research company says that shoppers will buy products in 13 ecommerce categories and that more than 106 million people… Continue reading US Online Shopping Looks Healthy For Christmas Period
Research by theYankee Group claims that 93% of US PC-owning households now have web access. According to its Technologically Advanced FamilyÂŽ (TAFÂŽ) Survey, the group also estimates that the top three uses for home PCs are: Online services/Internet access with 76% of the online population, Games/Entertainment with 58%, and Personal/Household Finance Management with 30%. The… Continue reading 93% Of US PC Homes Now Have Web Access, Says Yankee Group
The ASA has acknowledged the “pure indulgence” of eating the crumbliest flakiest chocolate in the world by rejecting complaints against a poster for Cadbury’s Snowflake, which pictured a woman “sucking” a chocolate bar suggestively.Complainants objected to the poster, which featured the strapline: “How much would you like this girl’s job,” claiming that it was offensive… Continue reading ASA Crumbles Over Cadbury’s Flake
Washroom media developed in the true spirit of advertising’s burgeoning ambient sector, when the dead space on the backs of cubicle doors and above urinals was rediscovered as an opportunity to reach consumers.Hi Tech Solutions, which now offer around 10,000 sites in pubs, clubs and universities across the UK, including Northern Ireland, was established in… Continue reading Feature: Washroom Advertising
Carlton and Granada saw shares fall yesterday after assuring ITV’s chief executive, Stuart Prebble, on Friday, that they would continue with their investment in troubled pay-per-view platform ITV Digital (see Prebble Denies ITV Digital Will Close). Carlton saw stock fall 2.07% to finish at £1.89, a loss of 4p on the previous day, while Granada… Continue reading Sharewatch
In its Q3 results, Vivendi Universal, revealed an upbeat outlook despite the gloomy ad climate which currently prevails. The company, Europe’s largest media group, has beaten Q3 forecasts and is on track to meet full year expectations. Q3 fell in line with the market; organic earnings before interest, tax, depreciation and ammortisation (EBITDA) grew by… Continue reading Vivendi On Track To Meet 2001 Earnings Targets
