A US study into the use of the internet has found that journalists and PR professionals are relying increasingly on the net in order to communicate with one another. The study, conducted by the Institute for Public Relations and the Worldcom Public Relations Group, found that journalists feel the quality of their work has improved… Continue reading Internet Has Increasing Role In Media
Maintaining quality of media output without strangling competition is a tricky balancing act, and its perhaps no wonder that the Government is yet to fully reveal its plans for the UK’s media future. MediaTel Insight’s Lucy Condon looks at the latest round of hints and speculation.“The Government’s task is to create a framework for media… Continue reading UK Media’s Brave New World
Translucis has appointed former CIA new business director, Ian Davis, as executive media director of its plasma screen network.In the newly created role, Davis will be responsible for driving commercial advertising revenue and raising awareness of opportunities to use the company’s Magnetic-branded plasma screens in bars and clubs. He will report to global CEO of… Continue reading Translucis Appoints Executive Media Director
At a time when the media industry is jittery about the prospect of recession- either in advertising or in general- the British Society of Magazine Editors (BSME)has honoured those among their number who are still delivering when it comes to newsstand sales.At its awards presentation last night, the editor honoured for Launch of the Year… Continue reading Editors Honoured In BSME Awards
Scottish Radio Holdings (SRH) is reportedly looking to sell its outdoor division, Score Outdoor, as part of a move to streamline the company in the face of the current advertising downturn.Score Outdoor has been badly affected by the worsening economic climate with profits falling by almost £2m over the last year and according to a… Continue reading SRH Tipped To Sell Outdoor Assets
European online retail spending will rise by 160% year on year this Christmas season, reaching a value of ₏4.1 billion, according to a new report from Forrester Research. Just under a quarter of all European online sales for the year will take place in December. The UK leads the way, with consumers accounting for 34%… Continue reading European Online Retail To Reach E4.1bn This Christmas
Media stocks jumped yesterday after the Government outlined measures to deregulate media ownership laws. Jazz FM was the best performer in yesterday’s media market with stock climbing 10.53% to finish at £1.36˝, an increase of 13p on the previous day.BSkyB saw shares rise 4.68% to close at £8.50 in what was one of the most… Continue reading Sharewatch
Over 50% of companies that currently advertise on the internet plan to increase their online ad budget over the next year, according to a new study published today by ISBA. The study, conducted by research company Arc, shows that 70% of brands now advertise online and only 12% expect to see their investment in internet… Continue reading Advertisers To Build Investment In Online Campaigns
In today’s consultation document on media ownership, culture secretary Tessa Jowell inferred that the 20% rule which currently governs cross media ownership may remain and may yet be extended to cover all media markets. Driven by the belief that “the existing media ownership rules are outdated, inconsistent and not flexible enough to respond to the… Continue reading Cross Media Ownership Rules To Stay, Says Jowell
There’s no getting away from it: Sport and TV need each other. But how have a load of men in silky shorts chasing a ball managed bring a whole digital TV platform to its knees? Or should that be, how has the success or lack thereof of a marketing campaign based around a knitted monkey… Continue reading NewsLine Column: TV’s Own Goal
