Interactive TV is perceived as difficult to use by consumers, according to new research from the ITC. A survey has found that interactive television was rated fourth most difficult to use of 19 products, only beaten by flying an aeroplane, using a sewing machine and riding a motorbike. Using a computer was seen as the… Continue reading Interactive TV Seen As Hard To Use
Starcom Worldwide, a division of Starcom MediaVest Group (SMG) the media network of Bcom3, and Thomas Koch Media have announced that they are to merge their operations in Germany. The new company will be called TKM Starcom and will become the fifth largest media agency in Germany. Thomas Koch, currently chief executive of Thomas Koch… Continue reading Starcom Worldwide Strengthens Presence In Germany
London Taxi Promotions (LTP) has launched two regional advertising packages and plans to unveil a new “Message Taxi” format next spring.The regional “double door” packages will run in Manchester and Birmingham for the next three months and will be offered at discount prices to generate interest in the medium ahead of the launch of the… Continue reading London Taxi Promotions Launches Regional Packages
During a day of losses for many media companies, Granada shares got off quite lightly, considering the gloomy contents of its annual results (see ITV Digital Losses Weigh Heavy On Granada). By the end of the day they were down 3¾p on the previous day’s closing price, at £1.44¼, down just over 2.5%.Some of the… Continue reading Sharewatch
Handbag.com, the women’s website which is a joint venture between high street chemist Boots and Hollinger Telegraph New Media, has announced a 26% increase in unique visitor numbers since May 2001, which now means it can claim a higher circulation than women’s print magazines Cosmopolitan and Glamour.The ABCE figure for October 2001 puts the number… Continue reading Handbag Sees Visitor Numbers Climb 26%
Jack Myers today reiterated his forecasts for 2002 ad spending saying that “the economic indicators that we study do not look as positive [as other analysts might suggest]”. Myers forecasts that the best-case scenario for ad spending in 2002 is an overall decline of 1.7% and that worst-case sees ad spend falling by 7.4%. Most… Continue reading Myers Restates “Pessimistic” Ad Forecasts
Those involved in truck advertising are among the few people to greet news of worsening motorway congestion with enthusiasm. With conventional billboards banned from motorways, until recently the only way of reaching motorway travelers with posters was at service stations. Truck advertising provides a roughly 96-sheet equivalent space that sits alongside people in traffic jams,… Continue reading Feature: Ads On The Road
Granada , which releases end of year financial results today, was the best performer in yesterday’s media market. Shares were up 2.07% to finish at £1.48, an increase of 3p on the previous day. Carlton fared less well with stock falling 3.39% to close at £2.28, in what was the worst media performance of the day.Daily… Continue reading Sharewatch
The RAB and ISBA have launched an interactive guide to help brands get the most out of their radio advertising campaigns.The “Advertiser’s Guide To Radio” will be available free on the RAB and ISBA websites from today. The guide contains advice on a number of issues including; how to identify a clear strategic role for… Continue reading RAB And ISBA Launch Interactive Ad Guide
