Speaking at the MRG conference in London last week, Neil Eddleston, managing director of JCDecaux Worldlink, introduced delegates to the latest in outdoor research – The Sutton Study.Eddleston said that the increasingly large amount of investment in moving formats has led to the need for a measurement system that recognises new developments in the industry.… Continue reading MRG One Day Conference: The Sutton Study
The internet is becoming increasingly important in the decision-making process of purchases, even if the web is not used for the final transaction, according to the Internet Q4 2001 report released by Continental Research this week. The survey has found that even when people buy goods and services offline, there is a growing likelihood that… Continue reading Internet Plays An Increasing Role In Purchasing Decisions
The ITC has upheld complaints against ITV and Bravo for showing “insensitive” and “offensive” programmes shortly after the terrorist attacks in the US.Viewers complained that an ITV news special, shown on 12 September, was “inappropriate” and “in bad taste” as it featured “harrowing” pictures of the terrorist attacks set against a background of music.ITV explained… Continue reading ITV And Bravo Branded “Insensitive” After US Attacks
Speaking at the MRG conference in London last week Geoff Wicken, BMRB’s global development director, said that advertisers would demand a global standard of media measurement as international multimedia deals become more common.In his speech, ‘The single European currency: Two months away for money, 20 years away for media,’ Wicken pointed out that the need… Continue reading MRG One Day Conference: Global Media Measurement
Alan Higgs, director of NOP Media, followed hard on the heels of Roger Pratt at the MRG one day conference, with his discussion of a new readership accumulation study commissioned under a completely separate contract from the main NRS survey.Higgs pointed out that while the planning and buying of newspaper and magazine advertising is based… Continue reading MRG One Day Conference: Audience Accumulation Models
Helen Tridgell and Sue Cox of Postar along with Sally Gibson of More Group, spoke of the need for greater accountability in outdoor advertising at the MRG conference in London last week.Tridgel, managing director of Postar, said that the outdoor industry was becoming increasingly sophisticated and the ability to provide planners with co-ordinated multi-format, multi-media… Continue reading MRG One Day Conference: Knowing More About Outdoor
Carlton and Granada, which are rumoured to be considering plans to restructure their loss making pay-per-view platform, ITV Digital (see Former BSkyB Exec To Review ITV Digital), were among the best performers in yesterday’s media market. Carlton was up 14.88% to finish at £2.47, an increase of 32p on the day before, while Granada saw… Continue reading Sharewatch
ShopFront Media has extended its sponsorship deal with Red Square Vodka taking its portfolio of illuminated advertising sites to over 5,000 nation-wide.ShopFront’s original deal with Red Square, which includes over 1,000 branded backlit off-licence and convenience store signs across the UK, was due to run out this month but the initial success of the campaign… Continue reading ShopFront Media Expands Portfolio
Analysts at ABN AMRO are sticking by their forecast of a 20% drop in ad revenue at ITV in November despite popular opinion within the trade press that 15% is a more likely figure. ABN ‘remains cautious’ about ITV, but says that if the general trends within the market continue to look ‘cyclical’ there is… Continue reading ABN ‘Remains Cautious’ On ITV Ad Revenue Forecasts
ITN has secured its position as ITV’s news provider by signing a new six-year contract with the broadcaster, which will run from January 2003.ITN was reportedly forced to cut its bid for the contract from £45m to around £35m in the face of competition from the Channel Three consortium (see ITC Decision Creates Competition For… Continue reading ITN Signs New Contract With ITV
