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According to press reports this morning WPP may engage in a legal challenge to overturn the decision of the Takeover Panel with regards to the attempted withdrawal of its bid for Tempus (see Takeover Panel Rules Against WPP). WPP chief executive Martin Sorrell is to face the full panel this week in order to put… Continue reading WPP May Consider Legal Action Over Tempus Bid

A US study has suggested that magazines could be the most effective element in the marketing mix when it comes to gaining return of investment on advertising. Research carried out by the Magazine Publishers of America and Media Marketing Assessment looked at 186 brands across 13 different product categories over a seven year period from… Continue reading Mags Most Effective In Marketing Mix

Terry Mansfield, managing director of the National Magazine Company, was awarded the PPA’s Marcus Morris award on Friday in recognition of his enthusiasm and knowledge of the magazine industry and his commitment to developing talent.Mansfield has headed Natmags since 1982 and was behind the development of magazines as brands. He has also seen the expansion… Continue reading PPA Honours Natmags Managing Director

US online advertising is forecast to grow by 12% in 2002, to $5.3 billion, according to Myers Reports data compiled in August. Online joins local cable advertising as the only two media that are now expected to increase “in a year that is now shaping up to be even worse than 2001.” Jack Myers notes… Continue reading Online Companies Provide ‘Role Model’ In Difficult Economy, Says Myers

MediaTel Interactive, the web-based project development arm of the MediaTel Group, has launched its new company website promoting the work of the recently expanded Interactive team.The new look site, www.mediatelinteractive.co.uk, carries corporate information and client portfolio details and features project management and consultancy information. It also houses details of web-related definitions and statistics to help… Continue reading MediaTel Interactive Launches New Site

Online shoppers will spend a record $9.9 billion in the US during the upcoming holiday season – a rise of 43% on the $6.9 billion spend of the previous year, according to forecasts from Nielsen//NetRatings. The research company says that shoppers will buy products in 13 ecommerce categories and that more than 106 million people… Continue reading US Online Shopping Looks Healthy For Christmas Period

News International is reviewing its marketing strategy for the Times after Rupert Murdoch admitted that earnings at the newspaper were below expectations.Murdoch told shareholders earlier in the month that the group’s UK newspaper business, which includes the Times, The Sun, and the News of the World, was suffering as a result of the advertising downturn… Continue reading Marketing Strategy Reviewed At The Times

Research by theYankee Group claims that 93% of US PC-owning households now have web access. According to its Technologically Advanced FamilyÂŽ (TAFÂŽ) Survey, the group also estimates that the top three uses for home PCs are: Online services/Internet access with 76% of the online population, Games/Entertainment with 58%, and Personal/Household Finance Management with 30%. The… Continue reading 93% Of US PC Homes Now Have Web Access, Says Yankee Group

According to press reports this morning WPP may engage in a legal challenge to overturn the decision of the Takeover Panel with regards to the attempted withdrawal of its bid for Tempus.WPP chief executive Martin Sorrell is to face the full panel this week in order to put WPP’s case for wanting to withdraw the… Continue reading WPP May Consider Legal Action Over Tempus Bid

The ASA has acknowledged the “pure indulgence” of eating the crumbliest flakiest chocolate in the world by rejecting complaints against a poster for Cadbury’s Snowflake, which pictured a woman “sucking” a chocolate bar suggestively.Complainants objected to the poster, which featured the strapline: “How much would you like this girl’s job,” claiming that it was offensive… Continue reading ASA Crumbles Over Cadbury’s Flake