Taxi Media has launched a new initiative allowing brands to target taxi customers with product-filled tip up seats.Highland Spring is the first advertiser to make use of the tip up seats, which are hermetically sealed and filled with mineral water. The one-year contract covers 12 liveried taxis, which can be seen in London, Manchester, Birmingham,… Continue reading Taxi Media Launch Tip Up Seats
Murdoch Walks Away From ‘Dream’ DirecTV DealRupert Murdoch, frustrated with delays and torturous negotiations, has walked away from what many considered the ‘dream’ deal of his career – one which would have made him the greatest TV mogul ever, reaching more people in more countries than anyone else in history.For the past six months Murdoch’s… Continue reading Murdoch Walks Away From ‘Dream’ DirecTV Deal
Rupert Murdoch has walked away from what many considered the ‘dream’ deal of his career – one which would have made him the greatest TV mogul ever, reaching more people in more countries than anyone else in history. For the past six months Murdoch’s News Corp has cogitated, negotiated and restructured in order to engineer… Continue reading Murdoch Walks Away From ‘Dream’ DirecTV Deal
Flytxt and Warner Village cinemas are launching one of the largest wireless cinema campaigns to date, marking the increasing success of SMS as a marketing tool.The campaign, which launches today, is designed to encourage cinema goers to see the new Harry Potter film by entering a text competition to win tickets to the premier. People… Continue reading Cinema Turns To SMS Advertising
Rupert Murdoch, frustrated by delays and months of torturous negotiations, has walked away from what many considered the ‘dream’ deal of his career – one which would have made him the greatest TV mogul ever, reaching more people in more countries than anyone else in history. For the past six months Murdoch’s News Corp has… Continue reading Insight Analysis: Murdoch Walks Away From ‘Dream’ DirecTV Deal
There is a ‘significant risk’ that the advertising recovery could be delayed until the second half of 2002, according to a report by analysts at ABN Amro, released on last week. The broker predicts that globally ad revenues will decline by 2% next year, following the 5.3% decline of this year. The first half of… Continue reading Structural Erosion Of Ad Market Will Dampen Recovery, Says ABN
Internet research group, NetRatings, has acquired its main rival, Jupiter Media Metrix, in a deal worth £50m.The deal, which is being hailed as a major step towards the establishment of a global standard in internet audience measurement, will be completed early next year and will see the two companies merge to dominate the online research… Continue reading NetRatings Acquires Jupiter MMXI
According to Cahners In-Stat, the market for resdiential DSL services will grow considerably over the next five years despite a slump in H2 2001. “Even though the residential DSL market slowed significantly after the first quarter of 2000, residential DSL broadband access services are becoming increasingly available in the home as providers are able to… Continue reading DSL Market Set For ‘Considerable’ Growth Over Next Five Years, Says Cahners In-Stat
London Taxi Promotions (LTP), has launched an interactive initiative to attract travel and leisure advertisers to the sector in the wake of the events of 11 September.The “Destinations Packages” will target tour operators, flight specialists, tourist boards and airlines by offering them special value deals incorporating liveried cabs, branded receipts and campaign miniature cabs.All cab… Continue reading Taxi Advertising Goes Interactive
Yahoo UK and Ireland is expanding its advertising sales team with a series of new appointments.The internet service provider has taken on five staff over the last month including Emma Driver, former digital sales manager at IPC, who joins sales team as sponsorship and promotions manager and Tony Lee, formerly of Crimson publishing, who has… Continue reading Yahoo Expands Ad Sales Team
