ITV’s The Premiership attracted 2.8 million viewers in its new late-night slot, a figure which compares with that of its BBC predecessor, Match Of The Day, which used to draw around 4 million.The football highlights programme moved from its original 7.30pm slot to a new 10.30pm slot for the first time on Saturday, after failing… Continue reading The Premiership Draws 2.8 Million In New Slot
The advent of the new BARB measurement system is fast approaching. It is hoped that its new technology, new panel and new design will cope with the increasing complexity of the UK’s broadcast environment where the current system is straining. However, the teething problems are inevitable for those who deal in television, as Denise Turner,… Continue reading BARB: The Next Generation
The Wireless Marketing Association (WMA) has announced a series of “aggressive” initiatives to prevent mobile phone users from receiving unwanted SMS adverts.The WMA has warned that British advertisers found spamming without permission will be banned from using SMS facilities and will be added to a mobile marketing blacklist. The body has launched an online complaints… Continue reading WMA Launches Anti-Spam Initiatives
Pre-tax profits at GWR Group fell by 70.2% during the six months to 30 September 2001 to £2.8 million, the company announced this morning. The decline is clearly a result of the deteriorating advertising market that has hit virtually all media companies over recent months. GWR said that advertising revenues were down by 5.9%, but… Continue reading GWR Profits Drop 70% On Poor Advertising Market
Pre-tax profits at GWR Group fell by 70.2% during the six months to 30 September 2001 to £2.8 million, the company announced this morning.The decline is clearly a result of the deteriorating advertising market that has hit virtually all media companies over recent months. GWR said that advertising revenues were down by 5.9%, but claimed… Continue reading GWR Profits Drop 70% On Poor Advertising Market
Publishing group, Highbury House Communications, has acquired Millennium Magazines for an initial sum of £1.47 million. Millennium publishes Satellite TV Europe, which had generated revenues of £1.4 million and a pre-tax profit of £274,000 in the 11 months ended 31 October 2001. The current monthly circulation is 75,000 copies. Highbury House may make further payments… Continue reading Highbury House Acquires Millennium Magazines
US business to business (B2B) advertising revenues declined by 23.6%, according to figures from the Business Information Network (BIN), quoted by analysts at ABN Amro yesterday. The data shows that advertising volumes fell by 21.7%. The technology and telecommunications sectors continue to suffer the most substantial declines, with Computers down by 18.9%; software down 23.9%… Continue reading US B2B Ad Revenues Fall By 24% In August
The ITC has announced the appointment of Steve Perkins as controller of advertising and programming standards and Martin Hart as controller of advertising and programming policy within its newly merged Advertising and Programmes Group.Perkins, previously head of the ITC’s factual programming department, takes up the new position with immediate effect and will lead a team… Continue reading ITC Announces Senior Appointments
ITV is now close to sealing a deal with BSkyB that will see the Network’s channels broadcast via the digital satellite platform, according to a report in today’s Financial Times. The paper reports that the year-long wrangle between the two broadcasters (see Sky Will Not Sell ITV Sport Channel To Subscribers) may be settled in… Continue reading ITV Close To Securing Sky Digital Carriage, Says FT
Online adspend in the US fell by 17.1% year on year during the first three quarters of 2001, according to the latest figures from CMRi, the internet division of CMR. “As many look to the holiday season to alleviate the slowdown in online activity, we may see a bright spot in spending post-holiday, especially as… Continue reading US Online Adspend Falls 17% In First Three Quarters
