According to press reports this morning WPP may engage in a legal challenge to overturn the decision of the Takeover Panel with regards to the attempted withdrawal of its bid for Tempus.WPP chief executive Martin Sorrell is to face the full panel this week in order to put WPP’s case for wanting to withdraw the… Continue reading WPP May Consider Legal Action Over Tempus Bid
The ASA has acknowledged the “pure indulgence” of eating the crumbliest flakiest chocolate in the world by rejecting complaints against a poster for Cadbury’s Snowflake, which pictured a woman “sucking” a chocolate bar suggestively.Complainants objected to the poster, which featured the strapline: “How much would you like this girl’s job,” claiming that it was offensive… Continue reading ASA Crumbles Over Cadbury’s Flake
Washroom media developed in the true spirit of advertising’s burgeoning ambient sector, when the dead space on the backs of cubicle doors and above urinals was rediscovered as an opportunity to reach consumers.Hi Tech Solutions, which now offer around 10,000 sites in pubs, clubs and universities across the UK, including Northern Ireland, was established in… Continue reading Feature: Washroom Advertising
According to Forrester Research, declines in the tech sector will arrest during Q3 2002 and an upturn will begin in 2003. However, double-digit rises will not be visible until 2004 when growth will reach around 12%. “Forrester estimates that 12% of the IT sector’s volume in 2000 represented overspending, which amounts to a hefty $62… Continue reading Tech Market Will Recover In 2003, Says Forrester
Despite the fact that there are well over 6,000 ISPs operating in the US, 65% of all access revenues in 2000 were generated by the top ten providers, according to Cahners In-Stat. Cahners forecasts that the weak economy will result in some of the smaller companies being unable to compete and that they will go… Continue reading US ISP Market Will Consolidate Further, Says Cahners In-Stat
After the global advertising downturn forced SMG to announce 95 cost cutting redundancies last week (see SMG Makes 95 Cost-Cutting Redundancies), shares rose 6.61% yesterday to finish at £1.21, in what was one of the best performances in yesterday’s media market.Jazz FM, which recently reported its first full year’s profit (see Jazz In Profit For… Continue reading Sharewatch
Employment levels were up last year at IPA member companies, according to the 2000 IPA Agency Census, released on Friday. The survey revealed that by 1 September 2000 13,508 were employed by 196 companies, compared to 13,000 at 201 companies a year before.The census proved that the image of advertising as a young, London-based industry… Continue reading IPA Publishes 2000 Census
ShopFront Media is extending its portfolio of illuminated Adsites to include pharmacies across the UK, with the launch of the Media Pharmacy Network.ShopFront is launching the network this week and plans to erect 1,500 illuminated advertising panels outside pharmacies across the UK. Gaviscon has been signed up as the initial sponsor of the scheme and… Continue reading ShopFront Media Extends Adsite Range
Oftel has launched a review of the guidelines for conditional access services on digital TV platforms. Current arrangements for pricing, terms and conditions will be considered, as well as the issue of whether public service broadcasters should be charged at a different rates from commercial broadcasters. Oftel’s decision could have implications for both Sky Digital… Continue reading Oftel Launches Conditional Access Review
Members of the top socio-economic groups are finding newspapers increasingly relevant to their lives, according to the sixth wave of VIPer research.The latest figures show that 29% of respondents agreed with the statement “I deliberately make time to read a newspaper during the day”, compared to 22% in 1999’s first wave of research. Two groups… Continue reading Newspapers Retain VIPer Role
