A last minute rush by advertisers to buy television airtime is currently taking place in the US, as marketers attempt to make the most of improving consumer confidence and spending predictions with pre-Christmas promotions. According to an analysis by Jack Myers Report, advertisers are off-loading remaining budget that had previously been put on the side… Continue reading US Marketers Push Up Pre-Christmas Spend, But New Year Outlook Remains Gloomy
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Chrysalis Group and 365 Corporation are to merge their internet content business into a newly-created company in order to cut costs and move closer to profitability, the two groups have announced this morning.Chrysalis operates the Rivals.net sports content website and 365 Corp produces a number of sports-related sites such as Football365 and Cricket365. The groups… Continue reading Chrysalis And 365 Merge Sports Website Businesses
Digital radio receivers will be available for less than £100 by the middle of next year, according to radio operator GWR Group. The company’s Digital One subsidiary has developed the technology in partnership with Imagination Technologies. The new processor chips, especially designed to bring down the cost of digital radios, will be available in a… Continue reading Radio Companies Push Cheap Digital Receivers
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BSkyB has announced a £5m investment in training for its customer service staff, in order to enhance customer loyalty.The news was announced at the opening of the digital service provider’s upgraded customer contact centre in West Lothian, the refurbishment of which forms part of a £50m investment in improving its call centres.Richard Freudenstein, BSkyB’s chief… Continue reading Sky Invests In Staff For Customer Loyalty
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Viacom Outdoor has signed a five year deal with Railtrack which will allow it to sell advertising on the rail operator’s subsurface freehold land and property across the UK outside major stations including several London locations, challenging Maiden’s dominance in this area of outdoor advertising.Dapo Obatusin, Viacom Outdoor’s head of franchise and development, said: “The… Continue reading Viacom Outdoor Signs Railway Deal
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The Committee of Advertising Practice (CAP), whose newly expanded copy advice team are charged with helping advertisers to keep to advertising’s self-regulatory codes for non broadcast media, has re-launched its website in an effort to make it a more useful tool for those creating copy.The site now includes AdviceOnline, a simple “dos and don’ts” list;… Continue reading CAP Launches New Online Help
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According to a report in the Independent this morning the restrictions governing radio ownership in the UK may soon be relaxed, allowing mergers between the larger groups for the first time.Following speculation that TV regulators may scrap the 20% rule, introduced in 1996 to prevent Rupert Murdoch from gaining a controlling interest in UK newspapers… Continue reading Government May Soon Relax Radio Ownership Regulations
Carlton Communications today announced the appointment of Paul Murray as group finance director and executive director, with effect from 1 January 2002. This follows the decision of Bernard Cragg to step down as finance director at the end of this year in order to develop other business interests.
Confusion reigns over the proposed deal between Liberty Media and Kirch Gruppe (see Murdoch In Talks To Sell Stake In Kirch To Liberty Media) as German regulators decide whether the proposed acquisition may go ahead. The deal, which would see Liberty Media become the largest cable operator in Germany, came about following talks between Liberty… Continue reading Confusion Over Kirch TV Deal As Regulators Approval Is Sought By Liberty
According to a report in the Independent this morning the restrictions governing radio ownership in the UK may soon be relaxed, allowing mergers between the larger groups for the first time. Following speculation that TV regulators may scrap the 20% rule, introduced in 1996 to prevent Rupert Murdoch from gaining a controlling interest in UK… Continue reading Government May Soon Relax Radio Ownership Regulations