Investors in ITV companies Carlton and Granada have yet to see positive results from the ITV rebrand (see ITV Rebrands As ITV1), as share prices remain unresponsive. Carlton saw shares drop 2.44% to close at £3.10 yesterday, a loss of 7žp on the previous day, while Granada was down 2.05% to finish at £1.43, 3p… Continue reading Sharewatch
Online Advertising Effectiveness: Thanks For The Fuzzy Memory
BlowUP Media UK, an outdoor company which specialises in giant poster sites, is to run a campaign for the new MG Rover on three of the largest poster sites in the UK. The main poster will be at the site on London’s A40 Westway, which the company installed earlier this year (see BlowUP Installs Giant… Continue reading BlowUP Wins Car Deals
The IPA released its Q2 2001 Bellwether report today, drawing unsurprising conclusions about UK marketing spend. Leaving aside the much-discussed move away from television the IPA reveals a shift towards ‘below-the-line’ activities when decisions are made about marketing spend.Bruce Haines, president of the IPA commented: “What this report shows is that advertising expenditure is settling… Continue reading Few Surprises In Bellwether Report
The IPA released it’s Q2 2001 Bellwether report today which drew unsurprising conclusions about UK marketing spend. Leaving aside the much-discussed move away from television (see Forecasts) the IPA reveal a shift towards ‘below-the-line’ activities when decisions are made about marketing spend. Investment in direct marketing in particular showed a significant increase in 2000, taking… Continue reading Q2 Bellwether Report Is Thin On Optimism
The Wireless Group (TWG) has announced that Phil Seddon is to become head of digital development at the company.Seddon, previously operations director of TWG’s local and regional stations will take on responsibility for operational mamanagement of the company’s digital investments. These include 42.5% of the London II multiplex, 20% of the London III multiplex and… Continue reading Seddon To Head Up Digital At TWG
The applications server software platform (ASSP) market continued to grow strongly last year, despite the expectations of many that growth would begin to moderate, according to research from IDC. In 1999, worldwide revenues grew by 110% to $957 million. In 2000, revenues grew another 128% and reached almost $2.2 billion. Strong growth is expected to… Continue reading ASSP Market Growth Stronger Than Expected
Several major online marketing companies have joined forces to set up a regulatory body to enforce codes of practice for the use of commercial email and to fight the proliferation of spam.The E-mail marketing association (eMMa) plans to set up codes of practice that advertisers, advertising agencies and internet service suppliers will be urged to… Continue reading New Standards For The Internet
Rupert Murdoch is the most influential person in British media but is “much less influential than he was 18 months ago,” according to the Media Guardian’s Top 100 most influential media figures, published today.Rupert Murdoch’s cross media dominance secured him the top spot in the Guardian poll but his position as the individual with the… Continue reading Guardian Names Media’s Big Shots
The Independent Television Commission (ITC) has come down hard on ITV drama while declaring that Chris Evans in a loin cloth and female orgasm creams on ITV’s This Morning make suitable daytime viewing.An episode of Coronation Street , which featured Toya Battersby lying injured after being violently assaulted and raped, received complaints from viewers, who… Continue reading ITC Condemns Violence But Allows Evans In A Loin Cloth
