MTV is to launch a broadband music channel, MTV Live, which from September will allow internet users to receive near TV-quality programmes on their PC’s.In what, according to MTV, is the first commercial carriage deal of its kind, the company has teamed up with satellite broadband network provider, Europe Online, to distribute a TV channel… Continue reading MTV To Launch Broadband TV Channel
New data from Jupiter MMXI reveals that traditional consumer brands are not exploiting the potential of the Internet, despite a continually growing online population who are spending more and more time online each month. Jupiter analyst Staffan Engdegard says that this is because the internet lacks the mass-market reach of TV or radio and brand… Continue reading Brand Marketing Must Improve To Exploit Potential Online Audiences
Video Networks, the company behind HomeChoice, has secured the rights to show Premiership games on its vidoe-on-demand service for £20m.
Recent press reports suggest that AOL Time Warner is to cut more jobs within its America Online division in Virginia. The Wall Street Journal reports that the media giant is struggling to meet financial targets in the current advertising climate. Last month the company reported lower than anticipated revenue growth and AOL Chief Executive Gerald… Continue reading AOL Prepares To Make Further Jobs Cuts
Outdoor spending in the US bucked the downturn to grow 2% in Q1 2001. Whilst this is hardly a huge increase, it is significant coming at a time when total ad spend for the period dropped by 5.5%. The Outdoor Advertising Association of America (OAAA) reports that outdoor spending in the US grew to $1.25… Continue reading US Outdoor Revenues Grow In Q1 2001
According to a new report, eBanking Technology In Europe 2001, by Datamonitor, 75 million Europeans will be making use of internet banking by 2005. By the end of 2000 there were just 23 million customers using ebanking via their PC and this will treble by 2005 according to Datamonitor. After a cautious beginning, Datamonitor’s research… Continue reading 75 Million Europeans Will Be eBanking By 2005, Says Datamonitor
ITV have erected a giant full colour banner on the front of the Capital FM building in Leicester Square to coincide with the Gala premier of Tim Burton’s Planet of the Apes tonight.The banner, measuring 22 metres by 15 metres, features the Monkey character from ITV Digital’s current Al and Monkey campaign, dressed in an… Continue reading Giant Monkey Spotted In Leicester Square
The MD of Emap Elan’s contract publishing division, Emap Elan Enterprises, Steve Newbold, has moved on to a new role within Emap only months after being appointed. Newbold’s change of job comes as a result of another short-lived managing directorship, that Neshat Ahmed at Emap Fashion, who was only promoted into the role a few… Continue reading MD Movement At Emap
Advertising revenues have increased on a yearly basis in the first quarter of this year, climbing 5.5%, according to figures released by the Advertising Association.Outdoor saw the greatest increase with revenue soaring 19.3% from just under £150m for the first quarter 2000 to just under £180m for the first quarter of this year. National Newspapers… Continue reading Ad Revenue On The Up For Outdoor
