The economic downturn and the well-publicised failure of dotcoms have dented the share of those who see the internet as ‘an engine of, economic growth’, down slightly from 82% in October 2000 to 75% in June 2001. However, there has been no significant change in the share of the US public that has a positive… Continue reading Internet Viewed Positively Despite Dotcom Failures
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Yesterday was a day of falls on the stock market for media companies, as the IPA’s Bellwether report confirmed the decrease in marketing spend and therefore advertising revenue (see Few Surprises In Bellwether Report). Today is likely to bring a further bruising to confidence, as the press reveals Merrill Lynch forecasts which contradict hopes that… Continue reading Sharewatch
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Outdoor research can be as effective at reaching 10-14 year olds, or “Tweenagers” as 16-24 year olds, according to new research by JCDecaux. POSTAR research shows that the average recall for campaigns among 16-24 year olds is around 60%, while recall among tweenagers for a Muller Corner campaign was found by JC Decaux to be… Continue reading Outdoor Reaches Tweenagers
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Cinema, a newfangled miracle at the start of the last century, began this one as decidedly old media. Yet despite an increasing number of rivals for adspend and even the role of showing movies, the medium has held onto, even increased its place in the industry.The last fifteen years have seen a steady increase in… Continue reading Feature: Cinema Is Still Going Strong
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Online Advertising Effectiveness: Thanks For The Fuzzy Memory
The applications server software platform (ASSP) market continued to grow strongly last year, despite the expectations of many that growth would begin to moderate, according to research from IDC. In 1999, worldwide revenues grew by 110% to $957 million. In 2000, revenues grew another 128% and reached almost $2.2 billion. Strong growth is expected to… Continue reading ASSP Market Growth Stronger Than Expected
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BlowUP Media UK, an outdoor company which specialises in giant poster sites, is to run a campaign for the new MG Rover on three of the largest poster sites in the UK. The main poster will be at the site on London’s A40 Westway, which the company installed earlier this year (see BlowUP Installs Giant… Continue reading BlowUP Wins Car Deals
Internet call waiting, a feature introduced just three years go, now faces serious threats from broadband technologies, according to research from IDC. Internet call waiting allows users who access the internet via a telephone dial-up line to be alerted when another call is incoming. However, broadband access services, such as DSL, use a separate technology… Continue reading Internet Call Waiting Technology Threatened By Broadband
Global marketing communications group, Cordiant, has bought 92.6% of International Business Information (IBI), a leading business communications consultancy in Japan, for Y1.3 billion (£7.5 million). IBI is based in Tokyo and has more than 100 employees. Its business deals with domestic and international clients in the areas of investor relations, public relations and corporate communications… Continue reading Cordiant Acquires Japanese Communications Consultancy