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By 2002, 68% of Interactive Digital Television (iDTV) application developers will be using Microsoft ‘middleware’ platform says Strategy Analytics. This represents a significant rise from the current share of 38% and suggests that Microsoft’s dominance of the software market may not be limited to PCs. The survey, which involved leading developers working on over 200… Continue reading Microsoft Will Play Key Role In iDTV Developing

Banner ads on interactive TV are being ignored by viewers, according to a survey carried out by Netpoll.The “Hands On TV” survey into attitudes towards interactive TV, which was carried out in over 50 households in seven cities across the UK, found that there is an almost total lack of response to banner ads on… Continue reading iTV Viewers Ignore Banner Ads

Haymarket Consumer Publishing is suspending publication of its monthly internet title, The Net, from November.The market leading title was launched in 1999 amid the development of the internet sector and its closure, which comes just a few months after that of Future’s Business 2.0, is a further sign of the downturn in the internet magazine… Continue reading Haymarket Closes The Net

Cordiant Communications, owners of Bates Worldwide, today released interim results revealing pre-tax profits of £22.1m. Although this was an increase of 27%, growth for the period fell below analysts’ forecasts and press reports this morning predict global job losses within the group. In a statement in June, Cordiant announced that the global ad downturn would… Continue reading Cordiant Prepares To Cut More Jobs As Profits Fall Flat

The Institute of Practitioners in Advertising (IPA) is taking the first step towards increasing its focus on creativity by appointing a senior executive dedicated to creatives.The creative manager will be responsible for increasing the involvement of creatives in IPA affairs and will be charged with strengthening links between the IPA and the IPA Creative Directors… Continue reading IPA To Focus On Creatives

David Dimbleby has emerged as a candidate for the role of BBC chairman, according to press speculation.A number of broadsheet newspapers reported this morning that the veteran broadcaster has been shortlisted as a candidate to take over from Sir Christopher Bland when he leaves the BBC to take up a new post at BT next… Continue reading Dimbleby Tipped For BBC Chair

Carlton has announced that it is to close the Taste Network, its joint TV and internet food and drink venture with Sainsbury’s.The multimedia venture, launched in January (see Carlton Unveils Taste Network), brought together Carlton and Sainsbury’s food internet sites with the Carlton Food Network television channel.From 1 September Carlton will resume control of its… Continue reading Carlton To Close Taste Network

Channel 4’s digital entertainment channel E4 is continuing to benefit from the popular second series of reality TV show Big Brother. E4’s share in the first week after the series ended, of 0.77% for individuals in multichannel homes, was still 45% than the average weekly share of viewing for May, before the show started, of… Continue reading E4 Benefits From Big Brother Effect

The number of blue collar workers using the internet is growing, according to a report by Continental Research. The research shows that internet usage is “taking a firm hold” in 2CDE households, the demographic of which tends to be older people who work in blue collar occupations and have less exposure to PCs and the… Continue reading ‘Blue Collar’ Web Use Rises

The number of blue collar workers using the internet is growing, according to a report by Continental Research.A new reportshows that internet usage is “taking a firm hold” in 2CDE households, which are made up of people who tend to be older, work in blue collar occupations and have less exposure to PC’s and the internet.This… Continue reading Blue Collar Web Use Rises