More Industry News articles

French advertising network, Havas Advertising, has posted a solid set of financial results with organic growth at 5.5% for the first half of the year. Traditional advertising grew by 1.6%, but the results were bolstered by an 8.3% growth in market services revenue, vindicating Havas’ strategy of moving its business to 60% market services, according… Continue reading Havas Posts Good Growth, But No Tempus Counterbid

Retail executives are failing to consider offline effects when they calculate their return on investment (ROI) from online investments, according to Forrester Research. A new report claims that retailers will find that investments in online technology will pay off if they take a disciplined approach to site investments and ROI analysis. “The problem today is… Continue reading Online Retailers Are Blinkered When Measuring Web ROI, Says Forrester

Italy and the UK currently lead the way in the European online advertising market, with market shares of ads placed at 19.1% and 18.9% respectively, according to data from LemonAd. Germany has more online advertisers than the UK (5,424 versus 5,231), but had fewer campaigns and actual ads during the first six months of the… Continue reading Italy And UK Lead European Online Advertising Markets

Player numbers and revenues for global wireless gaming are set to boom, according to a report to be released by market analysts Datamonitor. According to forecasts from the new report – Global Wireless Gaming – combined revenues from the US, Europe and Asia Pacific markets will grow, from an estimated $950 million in 2001 to… Continue reading Wireless Gaming Revenues And Player Numbers Set To Boom, Says Datamonitor

WPP, which yesterday released its interim results and confirmed its bid for UK based media company Tempus (see WPP Posts Strong Interims), saw shares climb 0.60% to finish at £6.67, an increase of 4p on the previous day.Chrysalis, which announced its expansion into the magazine market yesterday with the launch of a new sports related… Continue reading Sharewatch

Channel 4 chief executive, Michael Jackson, has stood up to the opinions of his fellow commercial broadcasters by coming out in support of the BBC’s plans to create more digital channels.Recent weeks have seen increasing pressure on the Government and threats to sue from the commercial TV community, who feel that publicly funded digital channels… Continue reading Jackson Defends BBC’s Digital Plans

Pearson Television has announced that it is to rebrand to FremantleMedia with immediate effect.All divisions of the company will take on the FremantleMedia name including Worldwide Production, Pearson Television North America and Pearson Television International and Enterprises.Some local operating companies will rebrand under different names which have become regionally popular. As part of this initiative… Continue reading Pearson TV Rebrands

Last week NewsLine columnist John Harlow of Naked Communications gave his views on how media agencies should face the increasing diversity on offer for advertisers (see What Have The Romans Ever Done For Us?). As ever, we asked readers to let us know what they thought. Here’s what Dan Matthews of BJK & E Media… Continue reading NewsLine Reader Response

The ABC has taken the decision to change its rules after the sale of millions of copies of Hello! and OK! for 1p led to abnormally high circulation figures for both magazines.The auditing body has abolished the rule allowing publishers to sell magazines at a minimum price of 1p, increasing the amount to 20% of… Continue reading ABC Amends Minimum Price Rule