Whilst recent RAJAR figures reveal a continuing upward trend in UK commercial radio listening (see Newsline), this has not been converted into revenue as figures for Q2 show a decline in ad revenue of 14.5% when compared with Q2 2000. National advertising fell by 18.6% but this drop was offset slightly by a fall of… Continue reading UK Radio Ad Revenue Falls
The Media Initiatives Group (MIG) has been appointed to sell advertising on Taxi Vision, the network of LCD screens due to be installed in London’s black cabs.The first cabs with the Taxi Vision onboard screens will be launched in London in October and will extend to selected taxis within the 20,000 London licensed taxi fleet.The… Continue reading Ad Screens For Black Cabs
The Interactive Advertising Bureau (IAB) have today launched a six month independent study into the effectiveness of web advertising.The study will investigate the power online advertising has in altering brand perception and awareness and will explore how brand categories, campaign objectives and frequency of results effect viewers responses to advertising.The first stage of the research… Continue reading IAB Launches Study Into Web Advertising
Pre-tax profit at United Business Media (UBM) was down by 48% year on year for the six months to 30 June 2001, impacted by the downturn in hi-tech advertising revenues at its CMP Media publishing business in the US. Interim profits came in at £71.7 million, way below the £137.8 million of last time. Revenues… Continue reading Profits Halve At UBM After US Hi-Tech Advertising Slump
United Business Media (UBM) has seen its pre tax profits fall 48% year on year to £71.7m. The group announced its interim results this morning which also revealed revenues down 4.3% at £489.4m.Chief executive Clive Hollick commented: “Trading conditions in the first six months of the year have been extremely tough with weakness in the… Continue reading UBM Profits Down Nearly 50%
New research from Jupiter MMXI reveals the value of online teens to European marketers. Currently, teenagers represent 12% of the European online population and are spending a significant and increasing amount of their time online. In June 2001, 12 – 17 year olds in Europe spent nearly 8 hours online representing an increase of 2… Continue reading European Teens Are A Valuable Audience For Online Marketers, Says Jupiter
ABN AMRO has downgraded its full year forecast for UK media from 0.4% to -1.6% in response to data from AC Nielsen MMS indicating that during June the market slipped 13.7% year on year. The research and analysis group says its revised forecast reflects “the increasing likelihood that there will be no significant second half… Continue reading ABN AMRO Downgrades UK Media Forecast
ITV has announced that its new football highlights programme, The Premiership, will be screened at 7pm on Saturday nights, replacing existing light entertainment programmes like Blind Date and Stars In Their Eyes.ITV poached the rights to show the Premier League match highlights from BBC1 last July and has scheduled the programme for Saturday evenings in… Continue reading ITV Brings Sport To Saturday Evenings
New research from Jupiter MMXI has revealed the value of online teens to European marketers. Currently, teenagers represent 12% of the European online population and are spending a significant and increasing amount of their time online. In June 2001, 12 – 17 year olds in Europe spent nearly 8 hours online, representing an increase of… Continue reading European Teens Are Valuable Online Audience
Yesterday proved another buoyant day for media shares with most showing increases on Wednesday’s closing prices. One notable exception was Future Network, which, having been boosted earlier in the week by the prospect of a sale of the company, slumped 11½p to 42½p, when the offer talks turned out to have ended without fruit.Among those… Continue reading Sharewatch
