The first UK media agency to specialise in digital TV, guerillascope, has been established and is due for official launch in September.Following on from the formation of digital sales houses, guerillascope is a digital buying agency set up to cater for companies wishing to target the growing digital TV audience (see Feature: Another Year In… Continue reading UK’s First Digital Agency Launches
The long-term growth factors for the internet industry will continue to drive development of the Net marketplace, even though current market conditions will temporarily hinder their near-term effects, according to a new report from Jupiter Media Metrix (JMM). According to a new Jupiter report, the key long-term drivers that initially made the internet so promising… Continue reading Internet Growth Prospects Remain Despite Dotcom Downturn, Says JMM
£0.5m Campaign For ITV’s Premiership Show ITV will this week launch a nationwide marketing campaign worth over £0.5m to promote its new Saturday football highlights programme, The Premiership (see ITV Brings Sport To Saturday Evenings).The campaign, said to be ITV’s biggest ever for a sports programme, will focus on poster, radio and press with 96… Continue reading 08.08.01
colspan=”7″>UK Households with Broadband Access (m)
The latest set of RAJAR figures brought good news for Commercial Radio, which had suffered during 2000 from decreasing weekly reach. As a whole, the sector has seen a quarter on quarter increase of 3.7% in reach, its 1.1m listener increase taking audience levels back above those seen at the beginning of 2000.Radio Advertising Bureau… Continue reading Feature: Radio Proves Its Worth?
Recent reports point to a bright outlook for internet advertising as spending on online ads increases. Nielsen//Netratings reported recently that in June 2001, the top advertisers in the US spent $143 million on online campaigns with financial services companies dominating this group. “The financial ads are an example of the current trend in the world… Continue reading Bright Outlook For Internet Advertising
The ITC has unveiled plans for a pilot project aimed at addressing the two key issues thought to stand in the way of TV’s digital switchover: practical problems associated with converting households to all digital operations and people’s attitudes towards the use of digital equipment.The project, called Go Digital, will see households in a trial… Continue reading Digital Neighbourhood Project Launched
Figures released by the Advertising Association (AA) show a buoyant year for business to business (B2B) publishers last year, according to the PPA. The AAÂ’s 2001 Advertising Statistics Yearbook shows that classified ad revenues in business magazines increased by 10.9% year-on-year during 2000 and advertising revenue as a whole increased by more than 3%.
It has been confirmed that Glamour, Condé Nast’s new women’s lifestyle monthly, will be among those titles included in the Audit Bureau of Circulation’s (ABC) release for consumer magazines next week.There had been speculation that the publisher would satisfy itself with issuing its own statement of circulation. This is believed to have resulted from an… Continue reading Glamour To Release ABC Figure
The long-term growth factors for the internet industry will continue to drive development of the Net marketplace, even though current market conditions will temporarily hinder their near-term effects, according to a new report from Jupiter Media Metrix (JMM).According to a new Jupiter report, the key long-term drivers that initially made the internet so promising remain… Continue reading Internet Growth Prospects Remain
