Following speculation yesterday that WPP is poised to make a counter-bid for media buying agency Tempus, less than a month after Havas made their offer (see WPP Poised To Make Counter Bid For Tempus), analysts at ABN AMRO forecast that increased interest in buying into media buying may indicate a pattern for future media consolidation.Should… Continue reading WPP Bid Could Prompt Further Consolidation
IPC Connect, the women’s weeklies division of IPC Media, has appointed a new agency to raise the profile of its titles, in an account thought to be worth over £5m.Creative agency Roose & Partners has been appointed to strengthen brands across IPC Connect’s portfolio of titles, which includes Chat, Woman’s Own and Now, to give… Continue reading IPC To Raise Profile Of Women’s Weeklies
New research by Ovum suggests that in the wireless communications market, companies which charge for content will be the long-term winners. Spending on content which is then offered free to users will be unsustainable in the long term and will rely on revenues from transactions, marketing and – neither of which are are likely to… Continue reading Winners In Wireless Will Charge For Content
Channel 5 has signed an ‘airtime for equity’ deal with online gaming site Getminted.com worth up to £1m.Despite the recent decline in backing dotcom companies, Channel 5 will take a stake in Getminted.com, currently valued at £20m, in exchange for up to £1m of advertising on the channel.The campaign for the gaming website will give… Continue reading Dotcom Confidence From Channel 5
Emap’s Max Power got bogged down in semantics when defending itself from a complaint against it to the ASA from rival magazine, Fast Car.The complaint concerned a catalogue called the Demon Tweeks Performance Direct Catalogue. It was included with a copy of Max Power and an advertisement on the plastic wrapping stated “Free Exclusive Demon… Continue reading ASA Slows Down Max Power
Cordiant, which released its interim results on Monday (see Cordiant To Cut More Jobs), saw shares rise 5.02% yesterday to finish at £1.67˝, an increase of 8p on the previous day.ITV partners, Carlton and Granada, continued to see shares rise. Carlton was up 1.57% to close at £3.40ź, 5źp better off than the day before,… Continue reading Sharewatch
Former Chief Executive of Channel 4, Michael Grade, has been added to the list of candidates favoured for the role of BBC chairman, as speculation surrounding the appointment increases.If press reports are to be believed then Grade, current head of Pinewood and Shepperton studios and an outspoken critic of the BBC, will be running against… Continue reading Grade Enters Race For BBC Chair
ITV Digital’s attempt to cash in on the publicity of the Planet Of The Apes premier backfired yesterday when the company was told to remove a giant poster it had erected in Leicester Square.The poster, which measured 22 metres by 15 metres, and featured the Monkey character from ITV Digital’s current Al and Monkey campaign… Continue reading Monkey Business Backfires For ITV Digital
The mid market in national newspapers could still be described as a two horse race, although the odds on the Daily Express get longer each time circulation figures are released. However, while the Daily Mail may be pulling further and further ahead, both titles may need to look to their long term future, as the… Continue reading Feature: Old Age And The Mid Market
IPC Ignite’s music magazine NME has teamed up with Virgin Radio to launch NME Radio.The new station will launch later this week as an online radio service via www.nmeradio.com and will be available as a data service on London’s Digital multiplex allowing listeners to tune in via their PC’s. It will also be developed across… Continue reading IPC Ignite To Launch NME Radio
