Ninety-two percent of Australian children and teenagers now use the internet, a 28% increase on 1999, according to research from RedSheriff. The increase is primarily due to the rise in access points at homes, schools and libraries. The eGeneration Report – Kids and Teens Online, which was sponsored by children’s TV station Nickelodeon, shows that… Continue reading Net Plays Key Role In Australian Children’s Development, Finds Study
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Media Initiatives Group (MIG) has been awarded the contract to sell advertising on TV screens on London’s buses.MIG fought off competition from Viacom Outdoor to be awarded the contract from CrystalEyes Public Transport TV, which is launching a new TV channel broadcasting to 175,000 passengers on Routemaster buses everyday.The contract commences immediately and 25 buses… Continue reading Media Initiatives Group Sells Ads On The Buses
Baroness Jay, the former Labour leader in the Lords, has emerged as favourite to be the next chairman of the BBC, according to press reports.The deadline for applications closed last week and press speculation has tipped Baroness Jay to take over from Sir Christopher Bland in the £77,950 a year post, one of the most… Continue reading Baroness Jay Favoured For BBC Chair
German television advertising growth outperformed the market there during the first half of the year, in stark contrast to the UK TV market, the performance of which is set to be the poorest media sector in Europe (see Insight Analysis: Ad Downturn Could Get Worse Before It Gets Better). According to ACNielsen data analysed by… Continue reading German TV Outperforms Ad Market In First Half
BSkyB, which is predicted to show profits when its full year results are released on 25 July (see Profits Expected In Sky Finals), saw shares rise 3.76% yesterday to close at £7.04˝, an increase of 25˝p on the day before.Emap, whose recruitment revenues have remained strong despite the technology and telecom adspend downturn (see EMAP… Continue reading Sharewatch
The magazine merry-go-round has come full circle, and as lad’s mags droop, women’s glossies, condemned a few years ago as a stagnant and overladen market, are on the up again. These were the sentiments expressed by three of the sector’s bright young things at a seminar at Total Publishing yesterday.Dawn Bebe, veteran of the teen… Continue reading Women On Top: The Glossies Fight Back
ITV has signed a new comedy duo to front the rebrand of its troubled pay-TV-platfrom, ONdigital, to ITV Digital.The comedy pair known as Al and monkey, whose job it will be to inform consumers about the benefits of ITV Digital, will feature in a nationwide TV, radio, press and poster campaign thought to be worth… Continue reading Comedy Duo Front ONdigital Rebrand
The bubble has burst for the men’s magazine market, but there will continue to be more launches, according to Andy Semple, publishing director of Maxim.Speaking at the Total Publishing show on Wednesday, Semple and other market figures agreed that the sector had suffered a slow down but dismissed claims that the market had reached saturation… Continue reading Has The Bubble Burst For Men’s Mags?
The new technology sector in outdoor advertising, which includes screens, video walls and interactive kiosks, is set to increase its revenue from £2.7 million to £8.7 million by the end of the year, according to a report by Outdoor Connection. Nearly 82% of the total revenue for the new technology sector is generated in leisure… Continue reading New Technology To Grow In Outdoor Advertising
BSkyB and Ladbrokes have agreed to form a joint 50:50 venture to offer a fixed-odds and pools betting service via the Sky Digital television platform.Ladbrokes’ Vernons pools business will be transferred to the joint venture and BSkyB will contribute its wholly-owned bookmaker Surrey Sports, which already operates on Sky Digital. The service will operate under… Continue reading BSkyB And Ladbrokes To Create Betting Service
