BBC Worldwide is to launch a new pre-school title called BBC Toybox Teach Me aimed at introducing children to language, literacy and maths.The magazine, which launches on 1 October, will feature BBC pre-school characters such as Bob the Builder and the Tweenies and will have a cover price of £1.50. It will be supported by… Continue reading BBC Worldwide Launches Pre-School Mag
ITV is to rethink its sports highlights show, The Premiership, after complaints that the first programme contained too little action.ITV’s head of sport, Brian Barwick, confirmed that changes were being considered after complaints that the first programme, shown last Saturday, contained less than half an hour of on the pitch action.He said: “The programme will… Continue reading ITV Rethinks The Premiership
Internet Kiosk provider NWP Interactive has launched a range of kiosks across the UK allowing advertisers to combine offline and online marketing.The company is offering advertisers the opportunity to give their external campaigns an instant online element with a range of branded internet kiosks.NWP’s director of internet services, Daniel Grey, said: “Advertisers can pay to… Continue reading Poster Advertising Goes Interactive
The ASA has let Britvic off the hook after complaints that one of its posters was “offensive and mocked those suffering from eating disorders.”The poster, which was advertising a low calorie fruit drink, carried the headline: “I can’t drink it. Grapefruit piles on the pounds” and showed a rake sunbathing on a boat. Next to… Continue reading ASA Lets Britvic Off The Hook
VNU released its interim results yesterday (see VNU Gloomy About Trade Journal Market), showing headline of £252m which was below analysts forecasts. The company also displayed pessimism for the coming year by lowered its earning per share figure. This had an adverse effect on companies in similar areas such as Reed, which saw shares drop… Continue reading Sharewatch
Ice Publications is launching a new title into the men’s lifestyle market despite recent ABC results which fuelled speculation that the sector is already overcrowded (see Newsline).Ice, which describes itself as “a magazine that recognises that men are not easily categorised,” will launch on 30 August with a cover price of £3 and target men in… Continue reading Men’s Sector Hots Up With Ice
Global publishing and market research company VNU confirmed the difficulties faced by the market yesterday when it released interim results with headline profits of £252m which were below analyst forecasts.The company demonstrated its caution for the coming year by lowering its earning per share figure, blaming the tough advertising market, where a decline in revenue… Continue reading VNU Gloomy About Trade Journal Market
Web giant msn.com was beaten to the top spot in the online advertiser rankings for July by dell.com. The corporate communications website was visited by 5,417 unique at home users throughout the month and achieved 38.5% digital reach. ebay.co.uk rose to fifth place in July’s rankings gaining exposure among 4,404 users throughout the month. The… Continue reading New Media Round Up
Channel 4 have confirmed that commissioning editor responsible for Big Brother, Liz Warner, is leaving the channel to set up her own company.Warner has been at Channel 4 for over three years and is leaving to launch her own independent TV production company later in the year. The company, Betty, will specialise in documentaries and… Continue reading Liz Warner Quits Channel 4
Condé Nast has made a long term commitment to Glamour‘s success in the women’s magazine market by guaranteeing that the title’s cover price remains below that of its competitors for the next five years.After Glamour‘s impressive performance in the latest ABC consumer magazine results (see Glamour Makes Stunning 450,000 ABC Debut), the handbag sized title… Continue reading Condé Nast To Keep Glamour Cheap
