Twice as many advertisers are currently spending more than £5m a year on direct marketing (DM) than three years ago, according to a report published by the Incorporated Society of British Advertisers (ISBA).ISBA’s eighth DM report shows that over half of advertisers have increased their expenditure on direct marketing in the past year, a trend… Continue reading Advertisers Spend More On Direct Marketing
Pre-tax profit at regional and national newspaper publisher, Trinity Mirror, was down by 9.7% at £80.9 million for the six months to 1 July 2001, but nevertheless ahead of expectations. Like all newspaper groups, Trinity has been impacted by a 12% rise in newsprint costs this year, along with the broader downturn in advertising revenues.… Continue reading Profits Down At Trinity, But Above Expectations
Digital View, the monitor manufacturer and media company is launching the Brand News Network (BBN), which will install advertising screens in retail outlets across the country.15 inch flat panel video screens have already been installed in 100 stores and the company plans to have 1,200 screens in place by next summer.The monitors have been fitted… Continue reading Ad Screens To Appear In Shops
Outdoor advertising company, Maiden, is venturing into the international market with the acquisition of three Irish companies.The group has acquired the Canberra Company, Network Poster Advertising and Outdoor Works and will open for business with an estate of 160 48-sheet posters and 60 six-sheet posters. Coverage will extend to all major cities in Ireland and… Continue reading Maiden Goes International
The Advertising Association (AA) and ISBA have come out in strong support of the European Commission’s (EC) decision to take the French government to court over a law which bans the advertisement of alcoholic beverages.The industry bodies have welcomed the news, broken on NewsLine on Wednesday (see The AA’s director of public affairs, Sara Soltani,… Continue reading AA And ISBA Condemn French Ad Ban
Pre-tax profit at regional and national newspaper publisher, Trinity Mirror, was down by 9.7% to £80.9m for the six months to 1 July 2001, but nevertheless ahead of expectations.Like all newspaper groups, Trinity has been impacted by a 12% rise in newsprint costs this year, along with the broader downturn in advertising revenues. It is… Continue reading Profits Down At Trinity But Above Expectations
BSkyB continued to see shares rise yesterday despite revealing massive pre-tax losses in its full year report, on Wednesday (see Sky Still Strong Despite Pre-Tax Losses). Shares rose 5.23% to finish at £7.45, an increase of 37p on the previous day.ITV partners Carlton and Granada both experienced a modest rise in shares. Carlton was up… Continue reading Sharewatch
Corporate communications website, DELL.com, was the top online advertiser for women during June, according to the latest figures from Netvalue. The site was visited by 2,071 individual women users throughout the month and achieved 14.9% digital reach of the total at home UK internet audience. MSN.com was in third position, reaching 1,894 women during June… Continue reading New Media Round-Up
The Telegraph Group is to take over the management of advertising sales for Sunday Business.The move, which will come into effect mid-August, will see Sunday Business retain its own sales team, which will be transferred to Canary Wharf where it will become part of the Telegraph’s sales operation.The deal gives the Sunday Business team access… Continue reading Telegraph Takes Over Ad Sales For Sunday Business
IPC Media has been bought by AOL Time Warner for £1.15 bn, the company confirmed late yesterday, ending weeks of speculation about the takeover.The consumer magazine publisher, which produces more than 100 titles including Loaded and Woman’s Own, is currently owned by venture capital company Cinven. Financial backing for the £860m management buy-out of IPC… Continue reading AOL Buys IPC Media For £1.15bn
