The regulations surrounding financial services advertising could be set for a major overhaul as the Department Of Trade And Industry (DTI) and the Financial Services Authority (FSA) hold reviews into financial advertising standards.The DTI, which is carrying out a consultation for the Consumer Credit Act, intends to create a “regime that simplifies advertising rules and… Continue reading Financial Advertising Shake Up
Freeserve has launched branded microsite packages for advertisers on its interactive TV portal, following research into the habits of its iTV users, who were found to be different to PC users.Freeserve’s advertising sales director, Caroline Pathy, said: “With over 100,000 Bush Internet TV units already sold in the UK, the potential for this medium is… Continue reading Freeserve Launches iTV Ad Packages
ITV has signed Littlewoods Leisure as the sole sponsor of the interactive TV service which will support its football programming.The chairman of Carlton Active, which created the interactive service, Martin Bowley, said: “This deal is a major milestone for the interactive TV industry. It proves that advertisers businesses understand and value the significant benefits that… Continue reading ITV Signs Interactive Sponsor
Sport continues to be the battleground of choice for TV broadcasters this week. Following the launch of ITV’s new football Premiership highlights programme at the weekend (see ITV’s The Premiership Fails To Score) and its announcement of Littlewoods-sponsored interactive football coverage (see ITV Signs Interactive Sponsor), Sky launched a streamed highlights service on four football… Continue reading Sky’s On The Interactive Ball
The teenage magazine market is known for being as unpredictably moody as its target readers and the latest ABC figures show that at the moment its audience is shrinking.Unfortunately publishers cannot simply wait for their readers to grow up. The Office of National Statistics figures for 1999/2000 showed that 7-15 year olds spend an average… Continue reading Feature: Pleasing The Teens
Granada Sky Broadcasting has appointed Maureen Fuller as head of marketing for its three channels; Granada Plus, Granada Breeze and Granada Men and Motors. Fuller, previously of creative agency Ais, will report to GSB marketing director Ann Cook. Scoot has promoted Terry Martin to the newly created role of managing director and marketing chief as… Continue reading Appointments Brief
Global publisher and market research firm VNU has reported a ‘reasonable’ set of interim financial results, although B2B performed weaker than expected, according to analysts at ABN Amro. Headline profits came in at €398 million (£252 million), against the broker’s forecast of €403 million. VNU has a cautious outlook for the coming year and has… Continue reading VNU Interims Hit By Tough Ad Market
Interactive and educational TV company, Einstein Group, has said it is reviewing its strategic options following the recent downward movement in its share price. The review may lead to a sale of all or part of the company, although discussions so far have not included a sale of the company in its entirety. Einstein’s statement… Continue reading Einstein Group Looks At Possible Assets Sale
French advertising network, Havas Advertising, has posted a solid set of financial results with organic growth at 5.5% for the first half of the year. Traditional advertising grew by 1.6%, but the results were bolstered by an 8.3% growth in market services revenue, vindicating Havas’ strategy of moving its business to 60% market services, according… Continue reading Havas Posts Good Growth, But No Tempus Counterbid
Retail executives are failing to consider offline effects when they calculate their return on investment (ROI) from online investments, according to Forrester Research. A new report claims that retailers will find that investments in online technology will pay off if they take a disciplined approach to site investments and ROI analysis. “The problem today is… Continue reading Online Retailers Are Blinkered When Measuring Web ROI, Says Forrester
