More Industry News articles
ITV have erected a giant full colour banner on the front of the Capital FM building in Leicester Square to coincide with the Gala premier of Tim Burton’s Planet of the Apes tonight.The banner, measuring 22 metres by 15 metres, features the Monkey character from ITV Digital’s current Al and Monkey campaign, dressed in an… Continue reading Giant Monkey Spotted In Leicester Square
CMR, the strategic advertising and marketing arm of Taylor Nelson Sofres, has released its mid-year forecasts for US ad spend in 2001. In June, figures from CMR revealed that Q1 ad spend had dropped by 5.2% on the previous year (see Forecasts) and this decline is reflected in the outlook for 2001. 2000 vs 2001… Continue reading US Ad Spend Will Drop By 2% This Year, Says CMR
The US online population is still growing according to recent figures from the TR.com Online Census. Figures for Q2 2001 show that US households online now number 70.7 million, a 3% rise on Q1 and a reversal of the decline seen in the period to March 2001. Online Growth by Access Technology Technology Customers Growth… Continue reading US Online Population Continues To Grow
The latest Technographics Report by Forrester Research forecasts that the next five years will see the French online landscape change considerably as French consumers enjoy multichannel access. Currently Minitel users still outnumber all other forms of access. “Minitel has held sway in France for the last two decades – some 15 million French consumers (33%)… Continue reading French Online Landscape Will Diversify, Says Forrester
Advertising revenues for radio have ‘stabalised’ according the US Radio Advertising Bureau (RAB) yet figures for June reveal a drop of 8% year on year. Combined local and national revenues for radio fell by 8%, local spend dropped by 4% while national declined 20% when compared with June 2000. In the year to date, local… Continue reading US Radio Ad Revenues Decline As Market ‘Softening’ Ends
After the latest RAJAR results confirmed the increasing popularity of commercial radio (see Newsline), four out of the five top media performers, week on week, were commercial radio stations. Chrysalis put in the best performance with shares climbing 5.03% to close at £2.09, up 10p on the week before.Carlton, which announced the closure of The… Continue reading Sharewatch
By 2002, 68% of Interactive Digital Television (iDTV) application developers will be using Microsoft ‘middleware’ platform says Strategy Analytics. This represents a significant rise from the current share of 38% and suggests that Microsoft’s dominance of the software market may not be limited to PCs. The survey, which involved leading developers working on over 200… Continue reading Microsoft Will Play Key Role In iDTV Developing
The BBC is claiming victory in the battle of the soaps after Friday night’s episode of Eastenders attracted over a million more viewers than ITV’s Coronation Street.The fourth weekly offering of Eastenders, which aired for the first time at 8pm on Friday, attracted average 8.4 million viewers and 41% share, compared to an average 7.3… Continue reading Good Start For Friday EastEnders
Emap has appointed FHM editor-in-chief, Anthony Noguera, as editor-in-chief of men’s new projects at Emap Elan. Noguera is to step down as editor in chief of Emap’s flagship men’s title to oversee a major new launch into the men’s market. Carlton Communications commercial director, Tom Betts, has been poached by ITV partner Granada to strengthen… Continue reading Appointments Brief