BSkyB was the best media performer of the day. After releasing its end of year results yesterday (see Sky Still Strong Despite Pre-Tax Losses), stock climbed 4.73% to finish at £7.08, an increase of 32p on the previous day.Reuters seemed to have regained face after announcing job cuts earlier in the week. Shares rose 4.14%… Continue reading Sharewatch
The BBC has put an end to months of press speculation by announcing that Eastenders will be shown four nights a week. From 10 August an extra episode will show on Fridays at 8pm.Controller of BBC1, Lorraine Heggessey, said: “Quality popular drama is one of the lynchpins of BBC1 and a fourth episode of Eastenders… Continue reading BBC Adds Eastenders To Fridays
Emap advertising and Nestle have announced plans for a cross media deal centred around Emap Performance’s flagship pop brand, Smash Hits, worth in excess of £2m.The cross media deal is the Emap’s biggest to date for a single brand and will run until 2003. It sees the creation of “Smarties Zones” across all Smash Hits… Continue reading Emap And Nestle Team Up In Cross Media Deal
At the presentation of BSkyB’s year-end financial results this morning (see Strong Results From BSkyB As Revenues Grow), the company confirmed that it has no intention of selling the new ITV Sport Channel as part of its pay-TV packages (see Granada And Carlton Bring ONdigital Under ITV Brand). This is not surprising given that ITV… Continue reading Sky Will Not Sell ITV Sport Channel To Subscribers
Four-colour, full page newspaper ads capture more attention from readers than do quarter-page ads, according to new research conducted by Roper Starch for the Newspaper Association of America (NAA). The study – which gauged readership of more than 650 newspaper display ads across a variety of national and retail advertising categories – found that full-page… Continue reading NAA Study Shows Which Newspaper Ads Work
The launch of Emap’s Elan’s new men’s title, provisionally called “Project Floyd,” has been postponed.The glossy publication focusing on work, career and lifestyle issues was expected to be Emap’s big launch of the autumn, but publication has been suspended while the company focuses on the launch of FHM Bionic and Elle Girl.A spokesperson for Emap… Continue reading Emap Suspends Project Floyd
The satellite broadcaster said that its operating profit has increased by 88% to £160 million and that it is adding record numbers of subscribers and increasing the average revenue per user (ARPU).The number of satellite customers rose by 21% to 5.5 million; 5.3 million of these are digital customers – an increase of 1.7 million… Continue reading Sky Still Strong Despite Pre Tax Losses
There appears to be two opposing trends developing in the online world at present – the advertiser’s view of the web and the user’s. Whilst the former deteriorates, the latter grows more positive.In some ways the internet has suffered from the kind of over-hype that is often bestowed on the latest rock ‘n’ roll band… Continue reading Feature: The Great Internet Divide
The European Commission is to take the French Government to court over the advertising restrictions it places on the re-transmission of sporting events held in other countries.A French penal law called the “Loi Evin” prevents alcoholic beverages being advertised on French TV and is causing legal problems for advertisers and sports events organisers involved in… Continue reading EC Takes French To Court Over Ad Ban
BSkyB continues to dominate the digital TV market, despite showing massive pre-tax losses.The company, which today published its end of year results, added 1.7m digital subscribers to its customer total over the year, bringing the overall number of subscribers to 5.3m.Chief Executive of BSkyB, Tony Ball, was confident that the group would reach its target… Continue reading Sky Still Strong Despite Pre-Tax Losses
