This will be a long process running deep into 2024 and almost anything could happen between now and then, writes Raymond Snoddy.
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ITV, Channel 4 and Sky plan to collaborate much more to “take the fight to digital”, a TV industry conference has heard.
The Media Leader asked our list of media experts what the future of Channel 4 might look like.
Route, the audience research body for out-of-home (OOH) advertising, has appointed Newsworks’ Denise Turner as CEO.
The UK Government will push ahead with the privatisation of Channel 4 after rejecting proposals to keep it in public ownership.
Tesco is marking Ramadan this month with a digital out-of-home campaign aimed at fasting Muslims.
Research tech business Qmee has hired Cadi Jones, the highly experienced digital media executive, as chief commercial officer as it looks to expand “zero party data” services for publishers.
Danny Donovan, former UK CEO of Mediahub, is launching a startup media planning and buying agency that is being supported by Miroma Group.
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“Nielsen can’t grow new future products without diverting resources away from their highly profitable legacy ones; but to remain relevant they must do just that. Perhaps a PE firm is the best bet for Nielsen after all.”
