Future UK group commercial director Clare Dove urges the media industry to do more to make it a preferred career choice.
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The Viacom veteran was has served as president and CEO of ViacomCBS Networks International since December 2020.
“It’s a whole new landscape to play in.” What Netflix should do to win marketers – and consumers – over with AVOD.
Global, the media and entertainment group, has invested in tech startup, Odeeo, which specialises in non-intrusive audio ads in mobile games.
GroupM downgraded its 2022 ad business growth forecast from 9.7% to 8.4% but struck an overall optimistic tone about the state of the economy.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Channel 4 has unveiled an immersive multimedia campaign for its new cyber thriller series The Undeclared War.
The move would comprise a “third vertical” for the company that currently specializes in music and podcasts.
News sites perform best for time spent watching ads across gender and age groups, new research has found.
In the 39th year of the annual Media Agencies versus Media Owners cricket match, the team of media owners captained by Jamie Jouning, Conde Nast’s chief client officer, overcame the Media Agencies XI captained by Nick Lawson, global CEO of EssenceMediacom, by two wickets.