Hearst UK’s chief commercial officer reveals why TikTok has the best media salesperson she knows, and what one thing she would change about the industry.
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Global continues to lead the commercial pack despite the UK’s biggest radio brands seeing quarterly declines in listening across the board.
BBC Radio 2 is still the most listened-to breakfast show despite its audience shrinking three consecutive quarters.
Listening on smart speakers now accounts for more than 10% of all radio listening in the UK, according to latest Rajar Q2 2022 audience figures.
Commercial radio overtook the BBC in share of listening for the first time in 23 years, while Radio 1 fell to its lowest-ever Rajar audience.
Partner content: Representing people from diverse communities has never been so important, but according to those communities, brands can get it wrong as often as they can get it right.
The Media Leader asked various digital advertising experts for one word they would use to describe the current state of the digital advertising industry.
One of the UK’s biggest TV broadcasters has criticised landmark proposals to put an ad levy on advertisers in order to fund Origin, ISBA’s cross-media measurement initiative.
ITV recorded a total of 3.4 million viewers watched the Love Island final across ITV2 and ITV Hub last night, making it the biggest finale since 2019, and an increase of 100,000 viewers year-on-year.
Interview: The ‘Madison Avenue Manslaughter’ author is writing a sequel chronicling one agency’s attempt to transform itself.