More Industry News articles

Advertisers are being advised to treat South Asian Heritage Month as a ‘primer’ for year-round campaigns.

Watch: Kepler’s Karinna Maldonado discusses why advertising and media agencies need to become more like universities to develop and retain staff.

Discovery has sold its stake in free-to-air TV and radio channel GB News to existing backers Legatum Ventures Limited and Sir Paul Marshall.

Mindless TV generates conversation and social needs, but what does this kind of viewing mean for attention?

Brands including Coca-Cola and Sony have generated a combined $27.4m in brand placement value from Netflix’s Stranger Things 4, YouGov Stream data shows.

ITV has appointed Lynette Kewley to be director of commercial and propositions for its upcoming streaming service ITVX.

Reach’s sales and invention director tells The Media Leader what clients are excited about right now, what she would do if she had a year off work and which media company she would consolidate with or acquire given a choice.

Younger generations are increasingly turning to US-based streamers as opposed to live broadcast TV, Ofcom’s new report on the state of media says.

Mediatel is proud to introduce this year’s esteemed panel of judges for the 2023 Media Research Awards.

Rubicon, the exotic soft drinks brand, has “shifted” its media budget towards video and out-of-home to target young people “more effectively”.