Regional and national newsbrand Reach has launched a data platform and in-house ad tech workshop.
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The UK government innovation agency has awarded a six figure grant to a blockchain initiative which aims to process billions of advertising impressions in near real-time.
NBC Universal has struck a deal with RTL AdConnect giving each other access to their premium TV and digital inventory.
The Media Leader Interview: Rak Patel points to three reasons why he can help grow Spotify’s ad revenue to become 20% of the business.
Origin, ISBA’s initiative to bring cross-media measurement initiative to UK advertising, has announced the completion of its proof of concept.
WPP agency Wavemaker has created and filled the role of global head of applied innovation.
The IPA has awarded six New Year Honours in recognition of “outstanding service to the industry.”
Heinz and Channel 4 are launching a short-form social-first comedy series to promote its plant-based products.
The leaders of Havas Media Group, UM, Omnicom Media Group UK and MediaCom UK are all in contention.
How much risk is really involved for brands and influencers when a platform’s owners can pull the plug on their accounts overnight?