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Conversational targetting tools are the natural next step in effective contextual marketing, according to leaders in the podcasting space. 

The WPP agency appears to be making good on a pledge to “lean in” to inhousing.

“I believe deeply that our platforms are a force for good,” Mendelsohn said after taking on Carolyn Everson’s global commercial role.

He replaces Craig Dempster who leaves the business after 15 years and saw Merkle through the Dentsu acquisition.

Mediatel is proud to partner with Richard Shotton, the consultant, trainer and bestselling author, as he presents his new webinar.

Advertisers have more success with campaigns which divide their media spend online and offline, a new research committee has found.

Making Sense of it All: Jacobs tells Mesh Experience founder Fiona Blades that cinema is often left off the media plan first by brands because it “looks expensive”.

The UK accounted for the fewest hours of linear TV viewing among big European countries during the pandemic, Samsung TV data has found.

Share of Search can make up 83% of a brand’s Share of Market, according to IPA think tank data released today.

Christmas is around the corner and consumers, brands and advertisers are gearing up for the festive season. What will be top of their lists?