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Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The $150m penalty amounts to roughly 3% of Twitter’s 2021 revenue ($5.08bn), most of which was generated through advertising.

Vivid Goliath, the toys ad games company, has appointed Havas Entertainment as its UK media agency of record. 

Emmi Caffe Latte has become the latest brand partner for ITV2’s popular youth dating show Love Island.

Ecommerce functions are still managed through “fragmented and siloed” models which must evolve, a report by the WFA and Dentsu warns.

Audible, Amazon’s audiobook and podcast platform, has appointed WPP media agency Wavemaker to handle its global media planning and buying.

Yahoo and its clients will be able to access Hivestack’s premium global DOOH inventory.

How can brands navigate a festive World Cup and capitalise on a big year in sport?

Mail Metro Media, the advertising arm of DMG Media, has promoted its heads of digital trading and digital sales with immediate effect.