No Time To Die has grossed a record-breaking £26m in its opening four days in cinemas and received a record level of interest from advertisers as the biggest film of the year so far.
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Amazon is taking a ‘leap of faith’ by letting Wavemaker use its ‘Crown Jewels’ – the first such deal has been made with a media agency.
Home appliance advertising will increase ahead of total advertising this year, a Zenith forecast has found.
Fish Said Fred, the new brand launched by New England Seafood International a year ago, is making its first foray into above-the-line advertising.
With COP26 fast approaching and AdGreen launching its free carbon calculator this week, climate change and advertising’s role in it is a growing conversation.
Vodafone UK has more first-party than third-party cookie impressions for the first time
WPP and Snap Inc. announced a global partnership, the AR Lab, to help clients create immersive experiences for their customers.
Bertozzi has been appointed president of EMEA for Whalar, reporting to CEO Rob Horler.
Dentsu group has launched a global gaming solution, dentsu gaming, today which combines its 35-year heritage and expertise in gaming and scale and capabilities of its international network.
Digital advertising spend nearly doubled in the first half of 2021 compared to the previous year, according to IAB UK’s bi-annual report.