More Industry News articles

Global, the media and entertainment group, has invested in tech startup, Odeeo, which specialises in non-intrusive audio ads in mobile games.

GroupM downgraded its 2022 ad business growth forecast from 9.7% to 8.4% but struck an overall optimistic tone about the state of the economy.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Channel 4 has unveiled an immersive multimedia campaign for its new cyber thriller series The Undeclared War. 

The move would comprise a “third vertical” for the company that currently specializes in music and podcasts.

News sites perform best for time spent watching ads across gender and age groups, new research has found.

In the 39th year of the annual Media Agencies versus Media Owners cricket match, the team of media owners captained by Jamie Jouning, Conde Nast’s chief client officer, overcame the Media Agencies XI captained by Nick Lawson, global CEO of EssenceMediacom, by two wickets.

Times Radio has launched a dynamic campaign broadcasting reactions to live breaking news across digital out-of-home sites in real-time.

Canada’s OOH marketing and measurement body chief Amanda Dorenberg discusses how tech will change outdoor advertising.

The head of the UK advertising trade body has warned that agencies increasing prices are unavoidable because of growing inflation.