The IPA’s latest report shows the biggest growth in marketing budgets since 2014, despite lower adspend forecasts.
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Sajeeda Merali tells The Media Leader about her forward-looking vision.
March 2022 audiences, revenues and advertiser demand were markedly up on the previous two months with some calling it one of the biggest or best months ever for different categories as audiences returned “in droves”.
Home and garden DIY company Ronseal has launched an OOH campaign only taking up a fraction of a billboard.
TV ad pricing in February rose above pre-pandemic levels for both ITV and Channel 4, latest figures show.
Online spend is set to increase significantly over the next year, despite “below average” confidence in marketers’ measurement.
The UK Government’s media-buying account was worth more than the next two largest media account moves in 2021 combined
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Group M has appointed Zuzanna Gierlinska to be the UK managing director for its specialist programmatic media arm.