Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.
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Suzuki has undergone a “radical” change in its media planning and buying over the last two years, the car brand’s top UK marketer Tammy Charnley says.
Mediatel News is launching a weekly bulletin today that features thought leadership and analysis about media strategy.
Influencer marketing executives have broadly welcomed the Code as a move towards more transparent marketing. But will it work in practice?
One year after UK launch, Reddit launches first consumer ads
Creative influencer marketing agency The Fifth has hired Barry Louth as client growth director.
Do we need to give up on art, creativity, and instinct of media planning to fully embrace science, measurement, and data?
Bauer Radio UK has rebranded as Bauer Media Audio UK and announced a number of changes to its senior leadership team
Snap has created a director for business marketing for EMEA and hired Facebook exec Leila Woodington to fill the position.
Nadine Dorries’ appointment makes her the 10th culture secretary in as many years
