Marketers are still too timid to place ads next to hard news, including content about Covid-19, because of an over-reliance on keyword searches, a conference heard.
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ITV is on track to record the highest ad revenue in its 66-year history, with CEO Carolyn McCall hailing an outstanding nine months.
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Wavemaker created the role in order to link the agency’s strong planning culture closer to its tools, technology and platforms.
Adrian Walcott has been chosen as MediaCom UK’s first external board advisor.
Costa Coffee and Channel 4 have launched an exclusive creative partnership with a series of “light-hearted” TV ads.
Verica Djurdjevic, chief revenue officer at Channel 4, has created two new roles and refocussed responsibilities in 4Sales’ senior leadership team.
Boris Johnson has been accused of creating a conflict of interest after appointing a lobbyist for large media companies to help choose the next chair of Ofcom.
Acast’s portfolio of more than 30,000 podcasts will be distributed directly to users of Samsung Galaxy phones.
The entire system for getting user consent for data tracking in online advertising – including pop-ups asking for permission to use cookies, is about to be ruled as illegal by a key European regulator, according to campaigners.