More Industry News articles

The rise of contactless payments in-store and shopping online is making sonic branding a vital part of Mastercard’s brand armoury.

With Mediatel Events’ Future of Audio conference on Thursday this week, Anne Tucker, Head of Research Mediatel Connected, revisits the acclaimed “Who, What, When, Where, Why and How of Podcast Listening” whitepaper and presents our latest infographic… The UK podcast market is fast evolving and it’s hard to keep up with the developments and scale… Continue reading How well do you really know the UK podcast market?

Media agencies may have to act more as consultants for advertisers and focus less on activating campaigns, a new ISBA white paper suggests.

The Post Office is set to award its consolidated media planning and buying account to Carat after a protracted pitch process.

A three-year study of £2.2 billion of media investment across 46 brands in eight sectors has proven the effectiveness of OOH, according to Kinetic Worldwide

The OmniGov team at Manning Gottlieb OMD will reveal key insights into the UK Government’s Covid-19 tiering system radio campaign at The Future of Audio next week.

HELLO! partnership adds 14 million monthly readers to The Ozone Project 

Ipsos More has unveiled its first data release since being appointed by UKOM to deliver measurement for publisher websites.

Better-than-expected growth is driven by a surge in new companies building their businesses on digital media.

Channel 4 will run an on-air promotional campaign running across its portfolio of channels and a paid digital campaign.