The first brands to advertise on the new Elizabeth line will be Google, MoneySuperMarket, Reed.co.uk, Sage, and Schweppes.
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The most listened to breakfast programme remains on BBC Radio 2 in Q1 2022, according to latest data from Rajar.
Most listening occurs through DAB (41%), but online listening has grown to a high of 22% on average.
UK radio has reported its largest ever total audience – 49.7 million – in Q1 2022, according to Rajar data.
Dawkins will lead and continue to grow Bauer Media Group’s audio business, which operates radio brands across eight countries in Europe.
The new advertising solution allows advertisers to turn top-performing videos into ads.