More Industry News articles

Tena, the incontinence liner company, has launched a TV ad destigmatising the menopause using Channel 4’s diversity award funding.

Snapchat unveiled a slew of new augmented reality features at their 2022 Partner Summit

The partnership and integration is meant to enable advertisers to activate first-party data in a “privacy-centric” way.

Streaming services like Netflix, Amazon Prime, and Disney+ are set to come under Ofcom’s regulatory remit for the first time.

With Piers Morgan pulling in curious viewers to TalkTV on Monday, a battle has been provoked for the “anti-woke” audience.

Retail media demand has  soared in the past year, according to new figures.

Attention is multisensory and complex, but media agencies and advertisers must not “tie themselves up in knots” over theory and measurement where it could impede progress, a panel heard last week.

The merged agency will be led by MediaCom CEO Nick Lawson and will launch with 10,000 employees in 125 offices worldwide.

Twitter founder Jack Dorsey praised Elon Music for taking the company private. But is Dorsey right to lament the company going public in the first place?

The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.