This growth will recover the entirety of 2020’s £1.8bn decline
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Dentsu UK is trying to make it easier for clients to reach more LGBTQ+ people, ethnic minorities and over-50s through its media spend
To be part of the scheme, clients and partners are being asked to pledge making positive changes for society and the planet.
Advertising rebounded strongly with the easing of Covid-19 restrictions and the boost of Euro 2020 football coverage.
Merali is joining the PPA from the New Statesman Media Group
Start-up Out-of-Home agency, BambOOH launched this week. Its founders, Marc Gutreich and Lee Parsons have both worked in the sector for over 20 years respectively and have spent the vast majority of that time planning and buying OOH for independent media agencies. Gutreich commented: “Having successfully worked in Out-of-Home for many years, we are acutely… Continue reading BambOOH goes live
Netflix added 1.54 million users in the June 2021 quarter and has confirmed it’s expanding into gaming
Hearst CEO and president of Europe James Wildman has stepped down from the business.
Brixton Finishing School has teamed up with The Uninvisibility Project, an agency focused on changing the narrative of midlife women, to launch VisibleStart – a free training programme to help middle-aged women progress and work in advertising. Championed by WPP and its media agency MediaCom, VisibleStart will train participants in digital media skills including programmatic,… Continue reading WPP backs VisibleStart programme for women aged 45+
Spark Ads enable brands to amplify existing videos that fit campaign objectives