The UK’s first not-for-profit diverse and inclusive talent management agency REFLECT starts work today to address the lack of diversity in the multi-billion-dollar influencer industry.
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Media agency Goodstuff has seen a significant change in how so-called DTC businesses approach media
The fastest-growing social media platform of 2021 announced a collaboration with the global platform for omnichannel advertising to integrate their ads.
ISBA has hired Youview exec Tracey Kitt to lead its cross-media measurement initiative Project Origin, as Richard Halton departs.
News UK has launched News Live, a standalone events business that will develop face-to-face, branded experiences
Head judge Belinda Beeftink says: “We’re not looking for vanity projects, we want results that are tangible.”
Deep Bagchee will lead the company’s future strategy across all of its digital products and services and will join later this year.
VIDEO: Feldwick explains how agencies are being held back by creative and media people operating in silos.
ISBA has launched a Code of Conduct for influencer marketing, aimed at reducing negative issues like loss of trust because of misleading photo editing
OOH advertisers are still booking campaigns “very late” due to continued hesitancy in the market and late-booking charges being waived.