Adapting creative for different channels on the go will help media agencies better execute campaigns, Johnson & Johnson and VidMob told Mediatel News.
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It is now 367 days until the first match and advertisers should start preparing their campaigns early, agencies and media owners have warned.
Airbus has broadcast a three-minute video on the Burj Khalifa to showcase its commitment to sustainability.
Andrew Marr is leaving as presenter of the BBC’s flagship political TV programme after 16 years to join Global in an exclusive deal.
Nadine Dorries, the tenth culture secretary in as many years, has said she wants to provide opportunities to get involved in the arts like she experienced back in the 1960s.
ITV2 will host a takeover by the Royal National Institute of Blind people (RNIB) this weekend to promote its Christmas fundraising campaign.
Disney has taken viewing time and share from Netflix, but both companies are eyeing different content and experience strategies.
The IPA’s three-year campaign for political advertisers to stop micro-targeting social media users will go on, despite Meta’s pledge to limit targeting options.
Geordie Greig has been replaced as editor of The Daily Mail after three years in the role.
Mediatel’s Future of Media conference that tackled the question: Is there a growing gap between words and action when it comes to invested media responsibly?