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The two companies are working on series of activations that couple DOOH with virtual worlds, aimed at driving incremental reach for advertisers. 

Despite advertisers being in “violent agreement” that Origin should happen, the practical problems of making it reality also came to the fore.

The7stars has appointed Bignell as commercial director as it looks to put more “innovative” trading solutions into place.

Pinterest will offer employees extended paid leave for new parents, pregnancy loss and babies in intensive care amongst other benefits. 

Marketers want to spend more money on TV but are finding it increasingly more difficult to justify it within their companies, the Future of TV Advertising Global conference heard today.

John Lewis will expand its Christmas campaign to encompass in-show, gaming and out-of-home advertising with ITV.

Katie Grosvenor has been chosen to succeed Paul Rowlinson as GroupM’s UK chief customer engagement and growth officer. 

Teads will include the diverse media network on its platform, enabling advertisers to buy inventory from a range of minority publishers. 

Three in five consumers worldwide will boycott brands in the next year that do not take action on climate change, according to research by Dentsu and Microsoft.

Dentsu will allow employees to choose to work four UK bank holidays and then have alternative days off next year.