In the latest episode of the Making Sense of it All video series, The Attention Council CEO talks about the dramatic changes that have happened in media research.
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Wavemaker created the role in order to link the agency’s strong planning culture closer to its tools, technology and platforms.
Adrian Walcott has been chosen as MediaCom UK’s first external board advisor.
Costa Coffee and Channel 4 have launched an exclusive creative partnership with a series of “light-hearted” TV ads.
Verica Djurdjevic, chief revenue officer at Channel 4, has created two new roles and refocussed responsibilities in 4Sales’ senior leadership team.
Boris Johnson has been accused of creating a conflict of interest after appointing a lobbyist for large media companies to help choose the next chair of Ofcom.
Acast’s portfolio of more than 30,000 podcasts will be distributed directly to users of Samsung Galaxy phones.
The entire system for getting user consent for data tracking in online advertising – including pop-ups asking for permission to use cookies, is about to be ruled as illegal by a key European regulator, according to campaigners.
Influencer marketing is rapidly expanding, but will a dedicated trade body mean it will finally be taken more seriously as a maturing industry?
Social media executives could be held criminally responsible for safety breaches on their platforms within months of the Online Safety Bill becoming law, the Culture Secretary has said today.