Alight Media, the out-of-home advertising company co-founded by former Clear Channel boss Matthew Dearden, has acquired fellow start-up, Foris Outdoor
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eBay has become the first e-commerce marketplace to receive the IAB UK’s Gold Standard 2.0 certification for rigorous online advertising standards.
The World Out of Home Organisation will unveil updated guidelines for audience measurement at its European Forum tomorrow (18 May).
Combined ad spend across the US, UK, Australian, New Zealand and Canadian markets has lifted +4% above the total recorded in Q1 2020
Starting with select Sky channels, advertisers using The Trade Desk’s technology platform will eventually be able to reach over 23 million Sky Media subscribers
A majority of consumers would reduce how much they purchased from any brand whose advertising appeared near to Covid-19 conspiracies, according to the 2021 TAG/BSI UK Brand Safety Survey
City AM becomes the eleventh UK publisher to join The Ozone Project
The much-anticipated results of UK advertising’s first industry-wide survey will be revealed on 10 June during an online event
Agencies and brands agree to pay a quarterly advertiser levy to support the industry-backed AdGreen initiative.
Progressive People, a digital media and marketing talent agency and executive search practice has launched for the UK digital media sector