“I believe deeply that our platforms are a force for good,” Mendelsohn said after taking on Carolyn Everson’s global commercial role.
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He replaces Craig Dempster who leaves the business after 15 years and saw Merkle through the Dentsu acquisition.
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Wavemaker has appointed Kathryn Spaeth, a former MD at Accenture. She replaces Jason Dormieux who has now left GroupM
Hivestack, the out-of-home ad tech company, will soon allow advertisers to bid for DOOH inventory in a similar fashion to display and mobile ad-buying on the open web.