More Industry News articles

Biites, the Copenhagen-based global branded content platform, is launching in the UK today after completing a seed funding round. 

New findings showing public trust in UK advertising has improved in the last three years were revealed at the Trust Summit hosted by the Advertising Association, IPA and ISBA today. 

ITV is launching Weather Targeting, an addressable advertising option, to users of its self-service programmatic platform Planet V.

ISBA’s director-general Phil Smith is all too aware that advertisers’ and agencies’ interests have become “misaligned” over how media planning and buying is paid for.

Craft Media London has hired Jon Goldsmith, the former head of planning at Sky, to join as a business director.

WarnerMedia’s streaming platform HBO Max plans to triple its reach to 190 territories in five years. 

No Time To Die has grossed a record-breaking £26m in its opening four days in cinemas and received a record level of interest from advertisers as the biggest film of the year so far. 

Amazon is taking a ‘leap of faith’ by letting Wavemaker use its ‘Crown Jewels’ – the first such deal has been made with a media agency.

Home appliance advertising will increase ahead of total advertising this year, a Zenith forecast has found. 

Fish Said Fred, the new brand launched by New England Seafood International a year ago, is making its first foray into above-the-line advertising.