More Industry News articles

Reprise has appointed PHD’s head of ecommerce Heather Dawson as the IPG performance marketing agency builds a global commerce offering.

This will be the first time that live coverage of the men’s national team will have featured on Channel 4 in its 40-year history.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Tena, the incontinence liner company, has launched a TV ad destigmatising the menopause using Channel 4’s diversity award funding.

Snapchat unveiled a slew of new augmented reality features at their 2022 Partner Summit

The partnership and integration is meant to enable advertisers to activate first-party data in a “privacy-centric” way.

Streaming services like Netflix, Amazon Prime, and Disney+ are set to come under Ofcom’s regulatory remit for the first time.

With Piers Morgan pulling in curious viewers to TalkTV on Monday, a battle has been provoked for the “anti-woke” audience.

Retail media demand has  soared in the past year, according to new figures.

Attention is multisensory and complex, but media agencies and advertisers must not “tie themselves up in knots” over theory and measurement where it could impede progress, a panel heard last week.