More Industry News articles

Radio advertising was shown to drive effectiveness across the board in “landmark” long-term analysis of campaigns.

National and regional news publisher Reach has reported a decline in ad revenue over the last five months.

Olivia Burton’s first-ever brand TV campaign, launched for the busy festive season, has been planned and executed with “forensic precision” in order to build audience reach quickly with minimal waste.

A specialist eyewear brand has claimed to have launched the first ever outdoor ad campaign that is tailored specifically for colour-blind people.

The global travel market lost nearly half its value in 2020 and will take another three years to recover, Zenith’s report explains.

Adapting creative for different channels on the go will help media agencies better execute campaigns, Johnson & Johnson and VidMob told Mediatel News.

It is now 367 days until the first match and advertisers should start preparing their campaigns early, agencies and media owners have warned.

Airbus has broadcast a three-minute video on the Burj Khalifa to showcase its commitment to sustainability.

Andrew Marr is leaving as presenter of the BBC’s flagship political TV programme after 16 years to join Global in an exclusive deal.

Nadine Dorries, the tenth culture secretary in as many years, has said she wants to provide opportunities to get involved in the arts like she experienced back in the 1960s.