More Industry News articles

Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.

VCCP Group has launched a global gaming proposition to “unlock the single largest unmet audience opportunity in modern marketing”.

WPP’s media-buying group GroupM has launched GroupM Premium Marketplace, a programmatic advertising marketplace that is supposed to increase transparency and efficiency. 

UM UK’s Rachel Forde and Bloomberg Media’s Duncan Chater took home multiple awards from Mediatel’s Media Leader Awards 2022 yesterday.

Mediatel News, the UK’s leading news analysis and opinion publication for the media industry, has rebranded to The Media Leader.

British people rank among the lowest in the world for being interested in the Winter Olympics, findings from Ipsos have revealed.

Kate Rowlinson, Mediacom UK CEO, talks to Mediatel News about inclusivity, listening to quieter voices and digital practices. 

The Cross Industry Programmatic Taskforce has released a “toolkit” to help advertisers and publishers potentially wasting millions.

A quarter of UK consumers have said they are watching less linear TV and instead choosing to stream or download more TV.

Global attention measurement platform, Amplified Intelligence, is opening a regional HQ in London.