With COP26 fast approaching and AdGreen launching its free carbon calculator this week, climate change and advertising’s role in it is a growing conversation.
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Vodafone UK has more first-party than third-party cookie impressions for the first time
WPP and Snap Inc. announced a global partnership, the AR Lab, to help clients create immersive experiences for their customers.
Bertozzi has been appointed president of EMEA for Whalar, reporting to CEO Rob Horler.
Dentsu group has launched a global gaming solution, dentsu gaming, today which combines its 35-year heritage and expertise in gaming and scale and capabilities of its international network.
Digital advertising spend nearly doubled in the first half of 2021 compared to the previous year, according to IAB UK’s bi-annual report.
The Australian business, which is on a mission to change the way online media is traded, has closed a $2.2m post-seed funding round.
UK advertising is predicted to grow more than previously anticipated according to GroupM’s ThisYearNextYear report.
“We just don’t learn anything. There’s no arrow of progress in the advertising world,” warns the self-styled Ad Contrarian.
AdGreen has launched a free carbon calculator today to help advertising production companies reach net zero and reduce their impact on climate change.