More Industry News articles

More than 600 UK advertisers increased their adspend on TV last year, despite a collapse in the market during the height of the pandemic.

The series ‘You Do You’ represents the first-ever social reality series from 4Studio, Channel 4’s branded entertainment team.

Opportunities to test and learn with new media channels are bringing new confidence to the strategy world, Future of Media’s panel comprising Facebook, Tesco, and Craft Media said.

The British Army will launch a geo-targeted campaign on ITV Hub with 112 different versions of creative. 

Housing and homelessness charity Shelter is using YouTube to create a “virtual log fire” to raise funds using the Google platform’s revenue-share model.

Marketers are still too timid to place ads next to hard news, including content about Covid-19, because of an over-reliance on keyword searches, a conference heard.

ITV is on track to record the highest ad revenue in its 66-year history, with CEO Carolyn McCall hailing an outstanding nine months.

In the latest episode of the Making Sense of it All video series, The Attention Council CEO talks about the dramatic changes that have happened in media research. 

Wavemaker created the role in order to link the agency’s strong planning culture closer to its tools, technology and platforms.

Adrian Walcott has been chosen as MediaCom UK’s first external board advisor.