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The much-anticipated results of UK advertising’s first industry-wide survey will be revealed on 10 June during an online event

Agencies and brands agree to pay a quarterly advertiser levy to support the industry-backed AdGreen initiative.

Progressive People, a digital media and marketing talent agency and executive search practice has launched for the UK digital media sector

Jo Allan has been promoted to CEO of Newsworks, the marketing body for the UK’s national news brands

The island of Ireland marketing body tells the IAA’s Global Think Tank, it redirected budgets into paid social media to “keep the brand story alive” after initially culling spend when the pandemic ended overseas travel

Revenues could fall by as much as £825 million in six years without progress and effective cross-media measurement

Black Representation in Marketing (BRiM), an alliance formed by a 15-strong steering group of brands and agencies, has today launched its cross-industry framework, supported by the Advertising Association. The BRiM steering group, which has shaped the direction of the initiative, is made up of companies including BrainLabs, Deloitte Digital, Dentsu, Droga5, Facebook, Omnicom Media Group,… Continue reading BRiM launches with framework for fair representation of black people in marketing

Digital publishing revenues in the UK increased to £165.1 million in Q4 2020, up by 13.1% in comparison to Q4 2019.

Adwanted Group has raised €15 million in a new round of financing, featuring Swen Capital Partners and Financière Arbevel.

Reach has renewed its agreement with recommendation platform Taboola and added mid-article placements as part of the multi-year deal. The agreement means that Reach will continue using Taboola’s platform and suite of products across over 50 sites including the Mirror, Express, Daily Star, and OK! All of Reach’s sites will integrate Taboola Feed, an infinite… Continue reading Reach extends Taboola deal with mid-article placements