Study reveals 69% of consumers prefer to buy from brands committed to social causes
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International imports of UK advertising and market research services grew 7% year-on-year to reach a new record level of £11 billion in 2019
Advertisers see more positive and longer-term business effects when they invest in news brands, a study published today suggests.
On her last day as editor of Mediatel News, Michaela Jefferson reflects on her last three years of media reporting and the changes she’s been proud to see along the way.
Jenner reflects on the last 12 months as CEO of a global media agency and addresses concerns that AI will replace planners.
Programmatic media partner, MiQ has announced three promotions across its senior executive management team
Today, UK advertising is invited to complete its first ever industry-wide census
GroupM has partnered with sell-side platform Pubmatic to better deliver media transparency and innovation in digital advertising.
Indy agency group The Specialist Works has hired integrative psychotherapist Isabella Barrand as mental health and wellbeing specialist, a newly created role.
BritBox UK is aiming to extend its audience reach by being made available through Amazon Prime Video Channels this spring.