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Influencer marketing executives have broadly welcomed the Code as a move towards more transparent marketing. But will it work in practice?
One year after UK launch, Reddit launches first consumer ads
Creative influencer marketing agency The Fifth has hired Barry Louth as client growth director.
Do we need to give up on art, creativity, and instinct of media planning to fully embrace science, measurement, and data?
Bauer Radio UK has rebranded as Bauer Media Audio UK and announced a number of changes to its senior leadership team
Snap has created a director for business marketing for EMEA and hired Facebook exec Leila Woodington to fill the position.
Nadine Dorries’ appointment makes her the 10th culture secretary in as many years
The UK’s first not-for-profit diverse and inclusive talent management agency REFLECT starts work today to address the lack of diversity in the multi-billion-dollar influencer industry.
Media agency Goodstuff has seen a significant change in how so-called DTC businesses approach media