TikTok is launching four new advertising and ecommerce formats, reach and frequency ad-buying, and new viewability commitments at its first global advertising upfront today.
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World Media Group (WMG), an alliance of international media organisations, launched a video campaign today to stress the importance of objective trusted media in the face of spreading misinformation.
Tim Pearson is departing as managing director of Sky Media UK, Mediatel News can reveal.
The pandemic has accelerated a long-term trend of UK listeners consuming more digital audio, Global has found from a high-level industry survey.
Macho stereotypes of salespeople is one of the myths that Karl Loudon and Craig Lister want to bust with their new training business, Tevyan.
Admedia has rebranded to i media as part of ambitious plans to treble its digital estate of large-format Nexus screens
“They can’t be seen just as a November moment,” Movember’s media agency CEO explains as charity seeks brand approach.
HBO Max newly launching in Europe this year will still be outstripped by Netflix, Disney+ and Amazon Prime by 2026, a TV report finds.
As many of us juggle home-working with returns to the office, what is the one thing that media leaders are most focused on?
The Lawn Tennis Assocation (LTA) has launched an evolving multimedia campaign to celebrate British success and diversity in the sport over the next few weeks.