Analysts are optimistic about the BBC’s short-term future, but less certain about proposals for UK subscriptions and advertising.
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Social enterprise The Big Issue has launched a campaign with personalised digital billboards and geolocation to shine a spotlight on its vendors.
International trade in UK advertising and market research services was worth £11.7bn in 2020, latest figures have shown.
A group of Disney employees have planned a week of walkouts over CEO Bob Chapek’s response to the passing of the “Don’t Say Gay” bill in Florida.
Two-thirds of Channel 4’s programme content was commissioned from ‘Nations and Regions’ Indie – a record-high – last year.
Mediatel Connected has launched two new interactive reports with an expanded programme list, more audiences, and more detailed programme genres.
Specsavers has pulled off a coup getting ITV and Channel 4 to collaborate as media owners for its latest ad campaign. How did the brand pull it off?
Ocean Outdoor has been named as the preferred bidder for the advertising contract for the iconic BFI IMAX in London, subject to contracts being finalised.
NBCUniversal has announced that Omnicom Media Group will integrate with NBCU’s Audience Insights Hub, their proprietary data clean-room environment.
UKTV’s crime drama channel, Alibi, has launched a special out-of-home (OOH) campaign that encourages passersby to walk around blocks to find the ad’s “sweet spot”.
