Alcohol brands will reduce TV advertising spend over the next three years in response to declining broadcast audiences and a shift in media strategy, a report by Zenith has found.
More Industry News articles
Global bolsters its position as the UK’s largest airport media owner, now reaching 50% of all UK airport audiences
Future chief executive Zillah Byng-Thorne has signalled further acquisitions are in the pipeline as the company reported a doubling of pre-tax profits over the last six months. The magazine publisher, which has expanded into price comparison services with the acquisition of GoCompare and last week announced the purchase of Marie Claire US, said its e-commerce… Continue reading Future signals further acquisitions to come amid e-commerce surge
Alight Media, the out-of-home advertising company co-founded by former Clear Channel boss Matthew Dearden, has acquired fellow start-up, Foris Outdoor
eBay has become the first e-commerce marketplace to receive the IAB UK’s Gold Standard 2.0 certification for rigorous online advertising standards.
The World Out of Home Organisation will unveil updated guidelines for audience measurement at its European Forum tomorrow (18 May).
Combined ad spend across the US, UK, Australian, New Zealand and Canadian markets has lifted +4% above the total recorded in Q1 2020
Starting with select Sky channels, advertisers using The Trade Desk’s technology platform will eventually be able to reach over 23 million Sky Media subscribers
A majority of consumers would reduce how much they purchased from any brand whose advertising appeared near to Covid-19 conspiracies, according to the 2021 TAG/BSI UK Brand Safety Survey
City AM becomes the eleventh UK publisher to join The Ozone Project
