The IPA and ISBA have launched an initiative that seeks to improve the behaviours of agencies and advertisers during pitch processes.
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The Media Leader contacted several leading media companies to understand what policies are in place to support their employees.
Mike Bartels, North American director of marketing research & UX segment for eye tracking tech company Tobii, believes attention data will become ubiquitous and is surprised it has taken the advertising industry this long to catch on.
MediaSense has brought on board David Rigby, the former Capita executive and chairman of Brainlabs, as non-executive director.
More coverage of the best insights from the two-day Mediatel event will feature on The Media Leader in the coming days.
Recount Live is the latest example of the streaming platform’s attempts to expand its content offerings beyond gaming.
Sir John Hegarty’s The Garage Soho has entered into an investment partnership with Regit, with Electric Glue picking up media duties.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
BARB has awarded a £1,000 bursary to the charity after supporting a Mediatel Media Research Award dedicated to the late Adrian Edwards.
Havas Media Group partnered with the IAE to offer their Certified Ethical Advertising Executive course to staff and clients globally at no cost.