In the UK, ITV, the largest commercial broadcaster, and JCDecaux, the largest out-of-home media owner, said they both expect ad growth to be down 10%.
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In the same week the prime minister ordered the British public to stay indoors to slow the spread of the coronavirus, TV sales increased +59.5% in volume compared to the same week last year.
Adtech business The Trade Desk has appointed Philippa Snare as senior vice president, EMEA.
Interview // Michaela Jefferson looks at the behavioural science behind panic buying and how the media makes it worse – but could turn things around without sacrificing eyeballs.
Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.
Marketing intelligence and programmatic media business MiQ has been named the best overall media owner to work with in the latest IPA Digital Media Owner Survey.
The social and economic impact of the COVID-19 pandemic is producing some significant changes in consumer behaviour, new research shows, including notable growth in media consumption.
News UK’s influencer marketing agency The Fifth has appointed Sam Coleman as commercial director, leading day-to-day commercial strategy and sales operations.
Just like the live events, the themes focus on the future of media and advertising – from gaming to out-of-home, or publishing to TV – and will deliver a non-stop 14-day digital experience.
As the coronavirus pandemic keeps millions of people stuck at home, Global and Bauer have seen a boost in their digital listening figures.
