He replaces Dan Brooke, formerly chief marketing & communications officer at Channel 4, who left the company after eight years in December.
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A record number of SME advertisers and a strong online retail market are together driving growth in UK online advertising, according to the latest Advertising Pays report.
Kirk will work alongside managing partners Sannah Rogers and Jon Stevens and head of investment, David Mulrenan.
Adtech company Quantcast has appointed Matthias Matthiesen as senior privacy counsel to bolster its legal and corporate development team.
UK advertising is forecast to increase to £21.8bn in 2019, however, the rate of growth has slowed and is predicted to reach 6.1% for 2019, down from 7.8% in 2018.
The new IPA president tells Michaela Jefferson about his bold new agenda – and what he thinks about consultancies, diversity, tech and the duopoly.
Scaffardi has over 15 years’ experience across sales, strategy, management and marketing, working with both international and regional clients in the media and advertising sector.
OMG’s marketing agency Hearts & Science has hired Carlos Fitzpatrick and Sonia Cunningham, as executive planning director and head of AV, respectively.
23% of Netflix subscribers said they would upgrade to an ad-free premium model, should Netflix begin to show ads.
Businesses need to engage men in the conversation about equal pay and embrace the changing ways in which people want to work if the gender pay gap is ever to be closed, senior women in the ad industry declared this week.