The latest cross-platform audience figures for UK newsbrands illustrate a healthy and growing market, as almost all titles record monthly readership growth.
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By craving change, the MD tells Michaela Jefferson how she is opening up a whole new chapter for the data-driven agency.
Pidgeon, who took on the role at the end of 2012, will depart on May 1 after more than seven years in the role.
Brands, agencies and publishers gathered for the formal launch of The Attention Council this week – “a loose confederation” of companies that promote the use of attention as a metric for understanding and trading media.
Out-of-home audience research body Route is evolving its measurement system to include “spot level” ratings for ads played out on digital screens.
The links between TouchPoints and BARB have been deepened by integrating TouchPoints audience classifications into BARB’s daily reporting of television audiences.
Wavemaker UK has appointed Elliott Millard as its new head of planning, poaching him from rival OMD.
Effective media measurement, brand building and brand positioning were a big talking point at last month’s Future of Brands conference – hear insights from industry leaders here.
In this week’s Media & Marketing podcast, host John Reynolds chats to Justin Byam Shaw, director at the London Evening Standard and the Independent.
Featuring: Ally Owen, Christopher Kenna, Cephas Williams, Jennifer Jia, Jerry Daykin, and Lydia Amoah.